2.01
What does InTangible mean?
It is not a physical product that you can
touch or hold.
People you want to specifically aim to sell your product to
Target Market
oops
sike. +500 points
What was the main characters name in the movie, The Blind Side?
Michael Oher (Big Mike)
What restaurants does the dad in The Blind Side own?
Taco Bell
What does Perishable mean?
Once it is over, it is gone
forever,
Divides a market by its location
Geographic
Divides a market by peoples lifestyles and personalities
Psychographic segment
Divides a market by peoples lifestyles and personalities
Psychographic Segment
What is SpiderMans real name
Peter Parker
What are Amateurs
People that are not paid to play
When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market, or groups of people
Mass Marketing
_______ _________means you will use
or make their products available at your game
Product Positioning
When a sports drink is marketed specifically to marathon runners, this type of segmentation is being used
Behavioral Segmentation
Which college football team does The Blind Side family hate and always root against?
Tennessee
What are professionals?
People who are paid to play
Marketers often divide the total market for their
products into smaller, more specific groups, splitting them into what?
Marketing Segments
When you create relationships with people or the public
Public Relations
In the movie, The Blind Side, what was the College Big Mike ended up
Ole Miss
What is the name of the tree-like creature that serves as Rocket’s companion in Guardians of the Galaxy?
Groot
What is the numeber one thing you need for sporting events to take place?
The Athletes
What are Spectators
These participants are the observers
of the sporting event
What does Value-In-Kind (VIK) mean?
Up to teacher
Nice Job!
Sike! -1,000 points
After Leigh Anne Tuoy in the movie we watched prepares a bedroom for Michael, she points out to him different things that are in the room. What one item does Michael say he has never had?
A Bed
_______are the businesses or organizations that pay
to associate their names or products with a sporting event.
Sponsors
Divides a market by its physical and social characteristics, including gender, origin
or heritage, religion,
Demographic
_____ __ ______which are companies that sell their products to other businesses rather than to the gen-
eral public.
Business to Business
What restaurant first sponsored Michael Jordan when he was a rookie in the NBA?
McDonalds
Which team drafted Michael Oher in the NFL?
Ravens