1.01/1.02 Vocab
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
What is...Marketing
When a professional football expansion team is established in a community, the economic impact might result in
A. business closures, job layoffs, and high inflation rates.
B. more tourism, lower tax rates, and high interest rates
C. increased job creation and more consumer spending.
D. higher tax rates and fewer financial investment opportunities.
What is...C
What rule of thumb will help event/sport marketers develop a memorable logo?
A. It should be elaborate and flashy.
B. It should include clip art.
C. It should be clear and simple.
D. It should contain at least three colors.
What is... C. It should be clear and simple.
Businesses or organizations that pay to associate their names or products with a sporting event
What is a....Sponsor
Which of the following help create the excitement and enthusiasm that make the games what they are:
A. team owners
B. coaches
C. trainers
D. spectators
What is...D
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
A. Redesign logos
B. Increase prices
C. Send newsletters
D. Change sponsors
What is... A. Redesign logos
Intangible and include tasks or acts performed for a customer for a price or fee
What are...Services
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
A. Promotions
B. Advertising
C. Media relations
D. Community relations
What is...C - Media relations
When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
A. ambush marketing.
B. sponsorship clutter.
C. public service.
D. brand recognition.
What is... D. brand recognition.
Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
What is...Entertainment Marketing
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
A. inconsistent
B. perishable
C. tangible
D. consistent
What is... A. inconsistent
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
A. cross-promotion.
B. public relations.
C. team-building.
D. personal selling.
What is... A. cross-promotion.
The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives
What is...Sports Marketing
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
A. The thrill of competition and social status
B. Low membership costs and sport appreciation
C. Personal improvement and social facilitation
D. The need for recognition and personal values
What is... C. Personal improvement and social facilitation
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
A. usually increases spectator fan-base loyalty levels.
B. is the least expensive way to create name recognition.
C. reduces the need to engage in other promotional activities.
D. provides exclusivity and has potential to maximize exposure.
What is... D. provides exclusivity and has potential to maximize exposure.