What is usually is a characteristic of the sport/event industry:
100
The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
What are sanctioning bodies
100
A baseball game broadcast on the radio
What is sport media
100
The team name, mascot, and logo are important elements that a sport/event organization uses
to create and maintain
What is brand awareness
100
The relationship between a sponsor and a sport entity
What is a partnership
200
he core benefits to customers who purchase sport products include entertainment, health, and
What is achievement
200
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
What is their occupation
200
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by
the game's __________ value.
What is entertainment
200
Team-related factors that affect brand equity include
What is tradition, performance and star athletes
200
Information about sponsorship, cost, marketing opportunities, and audience demographics
What is included in a sponsorship proposal
300
A unique characteristic of the sport industry is that it seeks to attract markets that
What are spectators and participants
300
helps create the excitement and enthusiasm that make the games what they are
What are spectators
300
Most sport/event products are classified as
What is a combination of goods and services
300
The basis for the licensing process is
What is trademarked property
300
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
What is discouraging counterfeit activities
400
When a professional football expansion team is established in a community, the economic impact might result in
What is increased job creation and consumer spending
400
One characteristic of event marketing involves promoting and selling a
What is an unique experience
400
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You're in charge of advertising. What is one of your responsibilities?
What is buying commercial time on TV
400
A percentage of actual sales
What are royalties
400
One of the features of sports events such as football games is that they are
What is unpredictable
500
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking
fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of
What is fiscal impact
500
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic
of
What is event marketing
500
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major
League Baseball game.
What is brand image
500
Celebrity attending a grand opening, Cam Neuton and Under armor, Kim Kardasion and Shoedazzle.com
What is an endorsement
500
Sports marketers have an advantage over all other types of licensors in the international
marketplace because