The Sporting Event
True or False: Four Seasons Mall would be considered a venue.
What is False?
Examples of this include: a television, a bicycle, or a charging cable.
What are Products?
This growing form of media has allowed fans to interact with each other, as well as the teams and players that they follow.
What is Social Media?
Examples of this include: The Nike swoosh, and the McDonald's arches.
What is Logo?
The Super Bowl, Masters, Daytona 500, and Stanley Cup are all examples of this.
What is Sporting Event?
LeBron James, Michael Phelps, and Jordan Spieth are all examples of this.
What are Athletes?
Examples of this include: a barber cutting your hair, or a neighbor walking your dog.
What are services?
This position provides on-the-job training for aspiring employees in the field of SEM.
What is Internship?
Examples of this include: billboards, internet pop-ups, commercials, and direct mail.
What is Advertisement?
This is the location where an event is held.
What is Venue?
This includes, but is not limited to: TV, newspaper, websites, and radio.
What is Media?
This aspect of a product protects it, and provides necessary information about the product.
What is Packaging?
True or False: Careers in SEM typically provide a fun, challenging, and unpredictable environment.
What is True?
The fact that you immediately recognize your favorite team's logo shows that the team has done this well.
What is Brand Awareness?
A document which shows the terms and conditions of an agreement for all parties involved.
What is Contract?
This is someone who views the event live, but does not participate in it, or affect the event's outcome.
What is a Spectator?
True or False: A service is always the same no matter how often it is performed.
What is False?
This department revolves around providing guests with an enjoyable experience at an event.
What is Hospitality?
This is when a company pays an athlete or team to advertise on their jersey, gear, car, etc.
What is a Sponsorship?
The permission to copy the name, logo, or trademark of a team for a fee.
What is Licensing?
This adjective describes a sporting event, because a fan cannot physically interact with it.
What is Intangible?
NFL Network, NBA TV, NHL Network, and Golf Channel are all examples of what?
What are Sport-Specific Channels?
This department attempts to interact with the public and provide them with the information they need to enjoy an event.
What is Public Relations?
When a fan of Nike buys only their clothing, shoes, golf clubs, and basketballs, they are showing this.
What is Brand Loyalty?
This is an event that is not held for profit, and proceeds go towards a good cause.
What is Charity Event?