Team Player
What type of athlete is Luka Doncic an example of?
A professional athlete
Entertainment includes what??
Concerts, award shows, exhibitions, amusement parks, parades, and media broadcast
Marketing is the practice of promoting or ______ products
Selling
What are two reasons a fan might buy a ticket?
A favorite team or player
What is the place or building where an event happens?
A venue
POV - You compete for an organization, what type of athlete are you?
A amateur athlete.
Entertainment can reach audiences through broadcast, TV, radio, social media, the internet and _______.
Live streaming
Promotion is only _______ aspect of marketing.
One
The school Wi-Fi a marketer can influence the experience, but what can they not control?
The outcome
TRUE OR FALSE
you have to know how to play sports to be able to work in a sports industry
False
Professional sports includes players, teams, and ________.
Leagues
What are three ways entertainment makes money?
Audiences/spectators, advertisers/sponsors, and sponsors
But the bigger goal, consumer ________ and create value
Needs
What are two reasons a fan might skip a game?
High price of a ticket and a losing record
What is a sports facility?
space specifically built or equipped for people to practice, play, or watch athletic activities and exercise.
TRUE or FALSE
Treeroots are the first level of participation
False
Grassroots are the first level of participation.
Media, music, attractions, museums, cultural events, performance arts, and video games are in a group of _______.
Entertainment sectors
Effective marketing helps customers stay ________ and come back for more.
loyal
What may influence people to buy tickets to a game?
to watch their favorite team face their biggest rival
On April 23, 1999, St. Louis Cardinals third baseman Fernando Tatis made Major League Baseball history by becoming the only player to hit two grand slams in a single inning. He hit both off pitcher Chan Ho Park, who was playing for this team:
A) San Francisco Giants
B) Los Angeles Dodgers
C) San Diego Padres
D) Chicago Cubs
Correct Response: B) Los Angeles Dodgers
What are intramural sports?
Recreational games played between teams from the same school, college, or organization.
How much was the sports entertainment industry net in 2026?
$3.05 trillion
Who studies why consumers buy and why they stop buying?
Marketers
What three things can affect a potential ticket purchase?
Weather, travel, and scheduling.
In 1940, Hattie McDaniel became the first Black actor to win an Academy Award, receiving Best Supporting Actress for Gone with the Wind. Due to racial segregation laws, she was forced to sit at a small, separate table away from her co-stars at this famous Los Angeles venue:
A) The Beverly Hills Hotel
B) The Hollywood Roosevelt
C) The Ambassador Hotel
D) The Biltmore Hotel
Correct Response: C) The Ambassador Hotel