Functions of Marketing
A company tracks which buttons users click most frequently in its app and adjusts future updates based on that data.
Marketing Information Management
Which of the 4 P's encompasses Pricing and Financing?
Price
Give me two examples of a demographics.
Age, Gender, Income, Education, etc.
What is an example of a service?
Haircut, Lawn-mowing, Lawyer, Doctor, etc.
This streaming service is known for original shows like Stranger Things and popularized the idea of “binge-watching.”
Netflix
A live chat representative on a website helps a shopper choose between two subscription plans.
Selling
Which of the 4 P's encompasses Promotion and Selling?
Promotion
What are geographics referring to?
Where someone lives.
Multiple Answers
When influencers unbox products on TikTok or YouTube to show followers what they received, they are using this type of marketing strategy.
Influencer Marketing
A streaming service rearranges its homepage layout to highlight new content categories based on viewing trends.
Product/Service Management
Which of the 4 P's encompasses Product Service Management and Marketing Information Management?
Product
Lifestyle, Attitudes, Opinions, Values, etc.
What is a market?
A group of ALL potential customers who share a need or want.
This 2023 blockbuster movie featured Margot Robbie as the title character and sparked a worldwide “pink” trend.
Barbie
A company sends existing customers a “tips and tricks” email showing how to get more value out of a product they already bought.
Promotion
Which of the 4 P's encompasses distribution?
Place
What is the difference between a customer and a consumer?
Customer buys a product, consumer uses a product.
What is market segmentation?
Taking a market and breaking it into smaller segments of people.
This social media app, known for short-form vertical videos, is owned by the Chinese company ByteDance.
TikTok
A clothing brand allows customers to buy online and pick up the item at a nearby store within two hours.
Distribution
The key to the marketing mix is the right _______ at the right ________ at the right ________ with the right _________.
The right product at the right place at the right price with the right promotion.
Give me two examples of behavioral factors.
Shopping patterns, usage rates, where people shop, how often they shop, etc.
What is the definition of marketing?
The Process of Exchanges
This video game franchise broke records in 2023 with the release of Tears of the Kingdom.
The Legend of Zelda