Week1
This is the best estimate commonly cited for how many brand exposures a person encounters per day.
What is 4000-10,000?
A company intentionally designs a product so that older versions feel outdated.
What is planned obsolenscence?
$8.95 is an example of this.
What is charm pricing?
What is Daypart Market Segmentation?
A company gives you a free gift in exchange for you to download the app is an example of this.
What is reciprocity?
When a person is conscious of the marketing techniques being used on them.
What is consumer awareness?
16 year old girl who lives in Jersey City is an example of this.
What is demographics?
The sale price shown next to the original price is an example of this.
What is price anchoring?
An imagined, detailed representative customer used to guide promotion.
What is a persona?
Limited availability of a product, which makes it feel more valuable is an example of this.
A product shot in a movie.
What is ambient marketing?
People who care about convenience and fast shipping is an example of this.
What is Psychographics?
A sneaker brand releasing their shoe on its own app is an example of this "P" in the marketing mix.
A platform with polished and curated imagery and photos.
What is instagram?
A customer who buys a certain sneaker brand repeatedly party does this because of this.
It consists of product, price, place, and promotion.
What is the marketing mix?
Demographics and psychographics help a company identify these people so they reduce losing money.
What is a target audience?
A modern brand-sponsored TikTok challenge is an example of this "P".
What is promotion?
A company does market research before making a product to do this.
What is "reduce risk"?
An Instagram poll is an example of this.
What is a survey?
This signals status or identity.
What is identity signaling?
This "P" would deal with a snack brand releasing a new flavor.
What is product?
A company testing a new flavor with a small group of real customers before they launch is an example of this.
What is a taste test?
A dermatologist recommending a skincare product is an example of this.
What is social proof?
A five star rating on an amazon product is an example of this.
What is social proof?