43. A primary reason that many colleges and universities sell the naming rights for their new football stadiums or
basketball arenas is to
A. help pay for construction expenses.
100
48. What do some professional sport teams do to promote renewed interest in a team that is losing support from
fans?
A. Redesign logos
100
53. Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the
game's_____________ value.
B. entertainment
100
58. The ultimate purpose of branding in sport/event marketing is to
D. encourage sales.
100
63. When designing an event program for a charity event, it is important to
C. acknowledge the event sponsors.
200
44. If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________
sponsor.
D. exclusive
200
49. Which of the following are the most important considerations when designing a basketball team's logo:
C. Team colors and team name
200
54. When a telephone customer's order includes detailed information concerning the order, the salesperson should
C. write down the information.
200
59. The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
A. product.
200
64. What should be included in an event program if it is longer than four pages?
B. Table of contents
300
45. The relationship between a sponsor and a sport entity is often described as a
B. partnership
300
50. When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
C. discourage counterfeiting activities.
300
55. When taking an incoming telephone order, an effective way to make sure the order is correct is to
A. read the order back to the customer.
300
60. What rule of thumb will help event/sport marketers develop a memorable logo?
C. It should be clear and simple.
300
65. Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he
C. is very competitive by nature.
400
46. Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
B. included in a sponsorship proposal.
400
51. Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking
him to games when he was a young boy. What factor motivates Mark to attend these sports events with his
family?
D. significant others
400
56. Businesses whose employees regularly make mistakes while taking telephone orders are likely to
B. lose customers.
400
61. Which of the following is a characteristic of an effective sport/event logo:
B. Timeless
400
66. 85% of a sport organization's season ticket holders live or work within two hours of the team's home playing
field. In this situation, what factor motivates the season ticket holders' decision to buy?
B. The stadium's geographic location
500
47. Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
B. ambush
500
52. One of the primary reasons that people are motivated to attend arena football games is the
B. affordable ticket prices.
500
57. What is often one of the first steps in processing an incoming telephone order?
B. Obtaining customer's name
500
62. When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
D. brand recognition.
500
67. Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?