Careers in Sports
What is sports marketing?
The process of planning and executing the conception, pricing, promotion, and distribution of sporting ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
This person is responsible for matching up corporations with events
that reach their target market
Sponsorship Manager
Major events that happen every year or every 2/4 years such as the Superbowl, Olympics or World Cup are considered what kind of events?
Hallmark sporting events
If you are good at communications, which of the following sport or event marketing careers would be a good fit for you:
A: Market research
B: Ticket sales
C: Ticket management
D: Public relations
D: Public relations
This job involves activity that keeps detailed ticket sales
records.
Ticket manager
What event would be apart of an event marketers job?
A: Passing out flyers to a marathon coming up
B: A restaurant opening
C: Holding the door at a bookstore
D: Selling tickets to a football game
B: A restaurant opening
a team or organization's attempt to communicate with and entertain fans during the course of play is called ___________
In-game promotions
A football stadium marketer who sells private luxury boxes to companies interested in entertaining clients works in __________ sales.
Corporate
This job involves answering fan mail for a
sport organization.
Community Relations
Which of the following events is managed by an event marketer instead of a sport marketer:
A: An athlete conducting a training clinic for youth
B: An ice skating competition held at an arena
C: A music concert held at a large outdoor stadium
D: A weekend fishing tournament held at a lake
C: A music concert held at a large outdoor stadium
The marketing of full memberships or complete season-long ticket packages to individuals or companies
Season ticket sales
Sport marketers working in social media are responsible for
A: signing sponsorship agreements.
B: developing digital content.
C: creating volunteer schedules.
D: keeping track of ticket sales.
B: developing digital content.
A person working in advertising sales for a sports team is responsible for
A: Selling ad space in game programs.
B: Creating licensing agreements.
C: Selling team merchandise.
D: Selling group and season tickets.
A: Selling ad space in game programs.
Event marketing differs from sport marketing because it
A: does not promote merchandise.
B: covers many types of events.
C: only covers private events.
D: does not require advertising.
B: covers many types of events.
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences is called what?
Market research & development
This would be your responsibility in hospitality.
A: Calling clients
B: Handing out flyers
C: Reserving hotel rooms for special guests.
C: Reserving hotel rooms for special guests.
This would be your responsibility in advertising.
A: Reserving hotel rooms for special guests.
B: Organizing news conferences.
C: Passing out flyers outside the bookstore.
D: Buying commercial time on television.
Buying commercial time on television.
What career in sport marketing can also be used in event marketing?
A: Advertising Director
B: Director of Marketing
C: Ticket Manager
D: Merchandiser
B: Director of Marketing
What is the difference between vendor coordination and volunteer coordination?
Vendor coordination is an activity that involves organizing suppliers of goods or services who will be present at an event while volunteer coordination is an activity that involves delegating responsibility and assigning workers where they are needed
Why are internships crucial to launching a career in sport or event marketing?
A: They lead to a college degree.
B: They help you earn income.
C: You meet athletes and celebrities.
D:They provide hands-on experience.
D:They provide hands-on experience.