What is A primary reason that many colleges and universities sell the naming rights for their new football stadiums orbasketball arenas is to
100
redesign logos
What is What do some professional sport teams do to promote renewed interest in a team that is losing support from fans ?
100
entertainment
What is Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.
100
encourage sales
What is The ultimate purpose of branding in sport/event marketing is to
100
acknowledge the event sponsors
What is When designing an event program for a charity event, it is important to
200
exclusive
What is If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________
sponsor.
200
team colors and team name
What is Which of the following are the most important considerations when designing a basketball team's logo
200
write down the information
What is When a telephone customer's order includes detailed information concerning the order, the salesperson should
200
product
What is The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
200
table of contents
What is What should be included in an event program if it is longer than four pages?
300
partnership
What is The relationship between a sponsor and a sport entity is often described as a
300
discourage counterfeiting activities
What is When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
300
read the order back to the customer
What is When taking an incoming telephone order, an effective way to make sure the order is correct is to
300
it shouled be clear and simple
What is What rule of thumb will help event/sport marketers develop a memorable logo ?
300
is very competitive by nature
What is Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he
400
included in a sponsorship proposal
What is Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
400
significant others
What is Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
400
lose customers
What is Businesses whose employees regularly make mistakes while taking telephone orders are likely to
400
timeless
What is Which of the following is a characteristic of an effective sport/event logo
400
the stadiums geographic location
What is 85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy?
500
ambush
What is Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________
marketing
500
affordable ticket price
What is One of the primary reasons that people are motivated to attend arena football games is the
500
obtaining customers name
What is What is often one of the first steps in processing an incoming telephone order?
500
brand recognition
What is When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
500
personal improvement and social facilitation
What is Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class ?