2.01A
2.01 A/B
2.01 B
2.01 B
2.01 C
100

Graphics

- anything on the page that is not 

actual text, from simple line drawings to fully 

active images found on the World Wide Web.

There are many different graphic file formats.

The format you choose depends on several 

factors.

100

Transparency

Allows the background color of an image to be 

“eliminated” or made transparent so that the 

background behind the image can be seen.

It makes part of the image invisible, or “see-through.”

100

Points

The most common unit of measurement forcomputer screen display.Generally represented by one dot that isilluminated on a computer screen.Many pixels make up an image or images.A precise measurement system for web-design.Lacks flexibility as screen sizes change.

The standard unit of measurement for typefaces.1 point represents 1/72 of an inch.Therefore text formatted with a font size of 72 ptis about one inch.However, variations occur due to font designs.Standard size for print paragraphs = 12 pt (Generally

100

Image Output Methods

Images can be viewed in two ways

On a screen or monitor or by printing it on paper

Monitors

Monitors are low resolution devices, most display 72 ppi.

Additional image resolution will increase file size, without affecting 

display quality.

Printers

The resolution at which printers can print is measured in Dots Per 

Inch (DPI).

Printers are high resolution devices and require high resolution 

images in order to print images clearly without pixelation or 

blurriness.

100

Drawing

▫Drawing – using shapes or other tools such as the pen or pencil to simulate the experience of drawing on paper.Pen tool – it uses anchor points and paths to allow you to create straight lines, Bezier lines (curved), and shapes in a countless amount of combinations.  Considered one of the most powerful tools in graphic design.

Bezier – a curved segment of a path which uses handles to control the shape of the curve.

200

Factors that Affect Graphic 

Format

Color depth

Compression

Portability

Transparency

200

Factors to Consider When 

Choosing a Graphic File Format

Which file format is best for a particular 

application?  Or Output?

How important is the quality of the image when 

transferred, copied, or displayed?

How important is the speed at which the image 

transfers or loads?

How important is file size?

200

Picas

Quiz time:  What is 11 inches divided by 3?

Quiz time, part two:  What is 72 divided by 3?

One pica equals 1/6 of an inch.  Six picas per inch.

Often used in print design, since it is easily divisible.

Picas work well when applying the Rule of Third

200

Match The Image Quality To The 

Delivery Method

Images that will be displayed on a monitor do not need 

a high resolution.

Using a low resolution means smaller file sizes.

Images with small file sizes load quicker

.Images that will be printed need a higher resolution. 

Images with 300 PPI are better for printing on more 

sophisticated printers and will produce higher-quality 

photographs.

200

Tracing

Image Trace – a tool in a vector program will take a raster image or 

scanned drawing and automatically convert it to paths, based on 

selected settings.

300

Color Depth

The number of colors per pixel that can be 

contained in an image.

Most graphics editing programs will allow you 

to set the color depth for your image.

Different graphic formats contain different 

numbers of colors per pixel.


300

What Unit of Measurement to Use

Quiz Question:  List as many units of 

measurement that you can think of as a class.

Inches

Pixels

•Points

•Picas

Did you have more than one from the list below?

We generally pick what we are comfortable with, 

but in Graphic Design it should be based on 

need.

300

Begin with the End

When talking about image 

resolution and color mode to 

choose when designing, you 

have to think about what the 

desired output will be.  

Web? Or Print?

300

What About Color Mode?

Color Modes: 

a mathematical model that describes 

the way colors can be represented as numbers or 

percentages, typically with three or four values.

There are many types of color modes, but generally you will work with two when editing raster images.

RGB Color

CMYK Color

What 

300

The Pathfinder

Pathfinder – a tool that contains four shapeoptions and six pathfinder options that allow youcombine multiple objects in a variety to way tocreate complex shapes.  Some options include:Unite – combines all selected shapes into one shape.Minus Front – subtracts the top shape from thebottom most shape.Minus Back – subtracts the bottom shape from thetop shape.Divide – separates the selected shapes in individualparts.



Effects

•Vector Effects – commands that can be applied to anobject, group, or layer to change its characteristics, suchas distort and transform, warp, and stylize.

400

Compression

Compression refers to how an image is 

saved in order to reduce the file size.

The greater the compression, the lower 

the quality

Two types:

◦Lossless  

Reduces the file size without losing any pixel data

Quality is not compromised

◦Lossy 

Alters and/or eliminates some data

The more the image is reduced, the more the 

quality is degraded

400

Inches

The standard unit of measurement for the 

United States and U.S. standard sized papers.

What is 8.5” x 11” called?  11” x 14”?  11” x 

17”?

Letter, Legal, and Tabloid

Letter size is standard for most printers, 

resumes, and other common documents.

Works well when defining document sizes for 

print.

What most of us are com

400

What is resolution?

Resolution is a measure of the amount of detailthat is stored in a digital image.Higher resolution means higher quality.But is high resolution always a good thing.Lower resolution means lower quality.But is lower resolution always a bad thing.



400

RGB Color

RGB: assigns an intensity value to each pixel ranging from 0 to 255 for each of the red, green, and blue components in an image.If all RGB values are 0, you get black.If all RGB values are 255, you get white.On-screen display is represented by RGB, therefore RGB color is best used for images that will be displayed on a monitor or webpage.RGB Color


400

Effects

Vector Effects – commands that can be applied to an 

object, group, or layer to change its characteristics, such as distort and transform, warp, and stylize

500

Portability

How easily you can open, modify, and view 

the files on computers using different 

operating systems, software and browsers. 

500

Pixels

The most common unit of measurement forcomputer screen display.Generally represented by one dot that isilluminated on a computer screen.Many pixels make up an image or images.A precise measurement system for web-design.Lacks flexibility as screen sizes change.

500

Image Resolution

Resolution is measured in PPI, or pixels 

per inch (the number of pixels contained in 

one inch).

The higher the PPI, the better the quality.

The higher the PPI, the larger the file size.

Image editing software can be used to 

change the resolution of an image.

500

CMYK Color

CMYK: assigns a percentage value for each of 

the process inks.  Cyan, magenta, yellow, and 

black.

If all percentages are set to 0, the result is 

white.  If all percentages are set to 100, the 

result is black.

An image should be converted to CMYK before 

exporting for images 

that will be                         

sent to print.

500

Type

•Point Type – a line of text that begins atthe point that you click, which expandsas you type.  The type will notautomatically wrap to the next line, youmust use enter.•Area Type – uses the boundaries of anarea created by dragging a marquee withthe type tool to control the flow of text.When text gets to the end of theboundary, it automatically wraps to thenext line.

•Type on Path – allows you to attach textto an open or closed path.

•Text Wrap – controls how area text flowsover or around objects and images