Event Planning
This is a list of points to be discussed at a meeting.
What is an agenda?
This is money that is received by a business.
What is income?
This stands for Attention, Interest, Desire, Action, and describes the stages a customer goes through when purchasing a product or service.
What is AIDA?
This is a major international event, such as the Olympics or World Cup.
What is a mega-event?
This is the process of understanding the needs and wants of customers through tools like surveys and questionnaires.
What is evaluation?
This is a short, written plan, such as a schedule of events for customers.
What is an itinerary?
This is money that is spent by a business.
What is expenditure?
This is a voucher or ticket that a customer can use to get a discount on a product or service.
What is a coupon?
This is the evaluation of potential risks, such as injury or loss, that may occur during an event.
What is a risk assessment?
This is a person filling out a questionnaire or taking part in a survey.
What is a respondent?
This is a substitute plan that is put into place if something goes wrong with the original event.
What is a contingency plan?
This is the financial gain a business makes after covering costs.
What is profit?
This is the four main factors that influence a customer’s purchasing decision: product, price, place, and promotion.
What is the marketing mix (or the 4Ps)?
This is a way of supporting an event by providing products, services, or money in return for advertising.
What is sponsorship?
This is a formal, objective process in which numerical data is used to obtain information.
What is quantitative research?
This is an event management planning calendar that identifies tasks to be undertaken by whom and when.
What is a Gantt chart?
This is a document that requests payment for goods or services provided.
What is an invoice?
This is a word or phrase beginning with the # symbol, used to link posts on social media.
What is a hashtag?
This is a record of transactions and changes made during an event.
What is an audit trail?
This is data-gathering that focuses on ideas, opinions, and judgments, often through focus groups or interviews.
What is qualitative research?
This is an investigation to assess whether a project will be a success or failure.
What is a feasibility study?
This is a prediction of what might happen financially in the future.
What is a forecast?
This is a feature or perceived benefit of a business, product, or destination that makes it stand out from competitors.
What is a Unique Selling Point (USP)?
This is a meeting where a group of people discuss a subject, often used in business or academic settings.
What is a seminar?
This is a principle that describes the stages a customer goes through when purchasing a product or service.
What is AIDA?