Based on lifestyle and groups based on activities, interests, opinions, attitudes, and values.
What is psychographic segmentation?
100
Target Market + Marketing Mix
What is the marketing strategy?
100
Strategy in which sports star or celebrity tells you their product is the best.
What is star power?
100
Strategy to get people to click on them so that a link takes them to a commercial website.
What is a banner ad?
100
CARU stands for
What is Children's Advertising Review Unit?
200
The process of classifying portions of the market by customers by needs and wants.
What is market segmentation?
200
Includes the decisions made about profit, discounts, and sales prices.
What is price strategy?
200
Strategy that leads you to believe that everyone is buying this and you don't want to be left out.
What is bandwagon?
200
Encourages kids to identify with products and companies to develop brand recognition at an early age to evolve into life-long brand loyalty such as Ronald McDonald, Captain Crunch, Toucan Sam.
What is friendly, cartoon spokescharacters.
200
A generation's core values, consumer preferences, and behavior are shaped by the influence of significant events that occurred during your formative years.
What is cohort effect?
300
Age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence.
What is information in a customer profile?
300
Decisions made about quality, quantity, size, color, features, technical support, packaging, warranties, brand name, and image.
What is product strategy?
300
Strategy that draws you into a story to make you feel good.
What is heart strings?
300
Words and images that make a website feel as if it is a real, special place kids can enter and belong to.
What is virtual environments?
300
An indicator of a responsible web site
What is
advertisements are clearly identified
partners and sponsors are prominently listed
contains a clearly stated privacy policy
adhers to CARU guidelines
400
Treats everyone as a whole offering the same marketing mix.
What is mass marketing?
400
Decisions made about how to transport the product, warehousing, inventory control, and order processing.
What is place strategy?
400
Strategy that suggests that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style.
What is snob appeal?
400
Kids are asked to give out personal information before they can join to win prizes that feature product logos, slogans, or characters?
What is contents?
400
All people who share similar needs and wants and have the ability to purchase a given product.
What is a target market?
500
One of more of the 4 Ps are changed to meet the target market's unique needs and wants.
What is marketing mix?
500
This approach to marketing decides on the target market first then develops a product to meet the needs and wants of that market.
What is target market first?
500
Strategy the uses words that mislead viewers such as the taste of real... Natural.... Part of .... New, better tasting... Because we care...
What is weasel words?
500
Used so the company that owns the website can add addresses to their database.
What is email postcards, clubs to join
500
Marketing approach that develops a product then determines which market to target.