Memory Models
Problem Solving & Bias
Intelligence & Testing
Forgetting & Distortions
Biology & Applied Cognition
100

This very brief visual sensory memory lasts only a few tenths of a second.

What is Iconic Memory?

100

A methodical, logical rule or procedure that guarantees a solution.

What is an Algorithm?

100

He proposed that intelligence is a single underlying factor called "g."

Who is Charles Spearman?

100

The disruptive effect of prior learning on the recall of new info.

 What is Proactive Interference?

100

The neural basis for learning, where "neurons that fire together wire together".

What is Long-Term Potentiation (LTP)?

200

This part of working memory holds and processes verbal/auditory info.

Phonological Loop?

200

 A simple thinking strategy that allows for efficient but error-prone judgments.

What is a Heuristic?

200

The ability to produce novel and valuable ideas.

What is Creativity (Divergent Thinking)?

200

An inability to form new memories after a brain injury or incident.

What is Anterograde Amnesia?

200

Thinking about your own thinking; used to plan, monitor, and assess your performance.

What is Metacognition?

300

Processing information based on its meaning rather than physical traits.

What is Deep Encoding (or Semantic Encoding)?

300

The tendency to approach a problem in one way that worked in the past.

What is a Mental Set?

300

This effect describes the worldwide rise in average IQ scores over decades.

What is the Flynn Effect?

300

Incorporating misleading information into one’s memory of an event.

What is the Misinformation Effect?

300

A progressive brain disorder that gradually destroys memory, reasoning, and physical function

 What is Alzheimer’s Disease?

400

This neural process involves an increase in a cell's firing potential.

What is Long-Term Potentiation (LTP)?

400

Judging the likelihood of things based on how well they match a prototype.

What is the Representativeness Heuristic?

400

A self-confirming concern that one will be evaluated based on a negative stereotype.

What is Stereotype Threat?

400

The tendency to recall the first and last items in a list most accurately.

What is the Serial Position Effect?

400

The fallacy of thinking future probabilities (like a coin flip) are altered by past events

What is the Gambler’s Fallacy?

500

This model identifies three stages: Sensory, Short-term, and Long-term.

What is the Multi-Store Model of Memory (Atkinson-Shiffrin)?

500

The tendency to think of things only in terms of their usual functions.

What is Functional Fixedness?

500

A test's ability to yield consistent results on two halves or on retesting.

What is Reliability?

500

Attributing an event we heard about or imagined to the wrong source.

What is Source Amnesia?

500

The tendency to continue an endeavor once an investment in money, effort, or time has been made.

What is the Sunk-Cost Fallacy?