Vocab 1
a document that dictates how business should be conducted.
Code of ethics
The set of moral values that guide a person’s behavior.
Ethics
What is the goal of code of ethics.
to establish a value system for a company
What does the FTC mandate.
That all advertisements have prices
What says that employees can not do certain things
Code of ethics
an intangible asset of an organization that occurs as a result of its positive actions and reputation
Goodwill
producing and promoting products using methods and practices that emphasize environmental conservation.
Green Marketing
What is the purpose of the CRM
To track current and potential customers.
What does deceptive pricing do
misleads customers
The repeated mistreatment of another person using verbal abuse, threats, or any other action that prevents a person from doing their job without fear.
Workplace bullying
a type of marketing in which a for-profit business and a nonprofit organization or charity work together for mutual benefit.
Cause Marketing
a belief that a company’s marketing approach should consider the benefit to and betterment of society as a whole.
Social Responsibility
Define the relationship between spam and ethics and legality.
Unethical but not illegal
What says that business marketing should benefit society.
Socially responsible marketing
a professional organization that sets the standards for ethical behavior in the marketing industry.
The American Marketing Association
promoting the welfare of others, usually through donating time, property,
Philanthropy
the rules for professional conduct and integrity in all areas of business.
Business Ethics
Define the relationship between False advertising and ethics and legality.
unethical and illegal
What is an example of socially responsible marketing
Offering customers recycled bags
Cause marketing demonstrates a company’s commitment to ethical and social issues.
True
an individual’s ideas of what is right and wrong.
Morals
document that identifies the manner in which employees should behave while at work or when representing the company.
Code of Conduct
Who regulates advertising laws
The Federal Trade Commission
What is an example of green marketing
Products that are sustainable
Securities include stocks, bonds, and other financial investments
True