Marketing Functions
This marketing function involves setting the value for goods or services.
What is pricing?
This term describes why people choose to buy products or services.
What are motivations?
Dividing a market into groups with shared characteristics is called _______.
What is segmentation?
The 4 Ps are Product, Price, Place, and _______.
What is Promotion?
A recognizable symbol or design that represents a company is called a _______.
What is a logo?
SWOT stands for Strengths, Weaknesses, Opportunities, and _______.
What are Threats?
Which function focuses on getting products to customers efficiently?
What is distribution (channel management)?
Which type of buying decision requires the least thought: extensive, limited, or routine?
What is a routine buying decision?
Age, income, and education level are examples of which type of segmentation?
What are demographics?
What P of the marketing mix focuses on communicating value to the customer?
What is Promotion?
Colors, fonts, and slogans are part of what branding element?
What is brand identity?
Which stage of the product life cycle comes before decline?
What is maturity?
Gathering and analyzing data about customers is part of which function?
What is marketing information management?
Give one example of how emotions influence consumer behavior.
What is (example): buying comfort food when sad, or purchasing luxury goods to feel important?
A fictional “ideal customer” created for marketing purposes is called a _______.
What is a customer persona (avatar)?
Which stage of the product life cycle usually requires the heaviest promotion?
What is the introduction stage?
What does “brand awareness” mean?
What is: The extent to which consumers recognize and recall a brand?
What does the SMART in SMART goals stand for?
What is Specific, Measurable, Achievable, Relevant, Time-bound?
True or False: Selling is only about convincing customers to buy.
What is False? (Selling also involves building relationships and meeting customer needs, not just convincing.)
What is an impulse purchase?
What is a purchase made suddenly without prior planning?
Which segmentation type is based on location?
What is geographics?
Give an example of a Place strategy.
What is (example): choosing online sales vs. retail store location?
Give one example each of a traditional promotion and a digital promotion.
What is (example): Traditional = TV commercial, print ad; Digital = social media ad, influencer post?
Give one example of a team-building method managers can use in hospitality or marketing.
What is (example): using SMART goals, icebreakers, communication boards, employee spotlights, recognition activities?
Name four of the seven functions of marketing.
What are promotion, distribution/channel management, marketing information management, selling, product/service management, pricing, and market planning?
Name the three main factors that influence consumer behavior: __________, __________, and __________.
What are cultural, social, and personal/psychological factors?
Explain how segmentation helps businesses identify their target market.
What is: Segmentation allows businesses to group customers by similarities, making it easier to identify and market to their ideal customers (target market).
Match each buying decision type (extensive, limited, routine, impulse) with one product example.
Examples:
Extensive → Buying a car
Limited → Buying a pair of shoes
Routine → Buying toothpaste
Impulse → Buying candy at checkout
List at least three elements of a strong brand strategy.
What are (examples): brand awareness, brand identity, mission, vision, values, target market, community impact, positioning, endorsements, sponsorships?
Explain how leadership impacts collaboration in marketing and service industries.
What is: Leadership fosters communication, motivation, and teamwork, which improve collaboration in marketing and service industries?