Perception
Mental Errors
Encoding
Storage/Retrieval
Memory Fails
100

This perceptual process relies primarily on sensory information rather than prior knowledge or expectations.

What is bottom-up processing?

100

This shortcut in decision-making can lead to errors due to quick judgment based on mental "rules of thumb."

What is a heuristic?

100

Grouping information together, such as dividing phone numbers, to make it easier to remember, is known as this process.

What is chunking?

100

This part of short-term memory is concerned with materials we are currently thinking about, manipulating, and considering.

What is working memory?

100

Developed by Ebbinghaus, this shows how memory fades rapidly after learning but stabilizes over time.

What is the forgetting curve?

200

This effect, observed in a loud environment, explains why a person can still focus on hearing their name among background noise.

What is the cocktail party effect?

200

Overestimating the likelihood of vivid memories that come to mind quickly, even if they're rare.

What is the availability heuristic?

200

Using ROYGBIV to remember the colors of the rainbow is an example of this.

What is a mnemonic device?

200

This process, involving connecting new material to what we already know, helps strengthen storage in long-term memory.

What is elaborative rehearsal?

200

This retrieval failure occurs when you’re unable to recall a piece of information but have a strong feeling that it’s just beyond reach, often recalling partial information about the memory.

What is the tip-of-the-tongue phenomenon?

300

The inability to notice environmental differences due to lack of attention is known by this term.

Change Blindness.

300

This term refers to the error of expecting a different outcome after a long sequence of similar outcomes, like expecting a "heads" after flipping several "tails" in a row.

What is the Gambler's fallacy?
300

Studying, or encoding, done like this is more effective than cramming.

What is spacing?

300

This is the capacity of short-term memory.

What is 7, plus or minus 2.

300

You are unable to recall a neighbor's name because you were distracted when she first told it.

What is an encoding failure?

400

A mental framework that helps us interpret sensory information, often shaping our expectations.

What is a schema?


400

This concept explains why people continue investing in a failing decision due to prior investments of time or resources.

What is the sunk-cost fallacy?

400

On the following list, these two items are the most likely to be remembered: bat / swamp / soap / hawk / bird

What are bat and bird?
400

Recalling information is easier when in the same environment as when it was learned, an effect known by this term.

What is context-dependent memory?

400

This type of interference happens when old information blocks the recall of new information.

What is proactive interference?

500

This principle, proposed by Gestalt psychology, allows us to see parts as wholes, like seeing a circle in a series of dashes.

What is closure?

500

This thinking obstacle explains why you did not attempt to use a brick to hammer in a nail.

What is functional fixedness?

500

This technique involves mentally visualizing a familiar location and placing new information within that setting to enhance memory.

What is method of loci?

500

This, the neural basis of memory, includes a persistent increase in synaptic firing?

What is long-term potentiation?

500

Telling a childhood memory to your friends that turned out to actually be the plot of a movie is an example of this memory failure.

What is source amnesia?