Marketing Mix
What are the 4 Ps?
Product, Price, Place, Promotion
What are the seven functions?
Product/Service Management, Pricing, Promotion, Channel Distribution, Marketing-Information Management, Selling, and Market Planning
SMART goals must be...
Specific, Measurable, Achievable, Relevant, Time-Bound
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing
Taste the rainbow.
Skittles
A fast-food chain decides to expand its presence by opening new outlets in strategic locations within urban areas. Which of the 4 Ps is the focus of this strategy?
Place
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
Marketing-Information Management
What part of the marketing plan serves as an introduction and includes the main goals / most important information of the plan?
Executive Summary
Sales - Costs = ???
Profit
Are you in good hands?
Allstate
An online clothing retailer offers customization options, allowing customers to choose fabric, design, and size. Which of the 4 Ps is the focus of this strategy?
Product
Making both buyers and sellers feel they are getting good value is part of the ________ function of marketing.
This type of analysis is often included in a marketing plan’s situation analysis.
SWOT Analysis
A set of procedures or strategies for attracting the target customer to a business.
Marketing Plan
Get your own box.
Cheez-It
What is considered the "5th" P of marketing that helps businesses identify and better understand their ideal customers?
People
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
Selling
What is considered the “heart” of the marketing plan and is typically the largest section?
Strategies & Programs
A group of potential customers with shared characteristics that a business markets their products or services to.
Target Market
Which global company allows workers to bring their dogs to work with them?
Amazon
Which of the 4 Ps is the most important?
None! They are all equally important!
In what marketing activity do businesses engage to meet the wants and needs of consumers?
Product/Service Management
This section of a marketing plan includes information about potential issues the marketing team must overcome.
Marketing Objectives
Predicting future outcomes based on past events and management insight.
Forecasting
Which fast food chain has the most locations around the world?
Subway