sports marketing
Out of one of the 4 Ps which one involves where a customer might go to purchase tickets or merchandise.
Place
A specific group of consumers at which a company aims its products and services.
Target market
This term refers to optimizing web content to rank higher in search engine results.
Search Engine Optimization
A type of influencer with a small, niche audience that brands are increasingly partnering with for authenticity.
nano-influencers
What is a "Slogan"?
A short, memorable phrase used in a campaign
This "P" focuses on the game itself, including the level of competition, entertainment, and experience.
Product
Dividing a market based on lifestyle, interests, personalities, and values.
Psychographic Segmentation
These are words or phrases that appear throughout a website that are important for search.
Keywords
This acronym refers to the total advertising money spent divided by the number of clicks.
CPC (Cost Per Click)
What is "Brand Awareness"?
How familiar customers are with a brand
This "P" is used to communicate with the target audience to inform or persuade.
Promotion
This type of segmentation divides the market based on where consumers live, such as by region or climate.
Geographic Segmentation
This type of hidden code on a website page tells search engines what the page is about.
meta tags
What is the main goal of an advertisement?
To persuade, inform, or remind
Promoting products or services for profit.
Commercial
Ticket pricing, sponsorship fees, and merchandise costs fall under this "P".
Price
This type of market segmentation breaks down the market based on age, gender, income, or education.
Demographic Segmentation
This advertising model, often abbreviated as PPC, requires the advertiser to pay a fee each time one of their ads is clicked.
Pay-Per-Click
Why do companies pay for advertisements?
To increase brand awareness and drive sales
Ads in magazines, newspapers, and flyers.
Print ads
Often considered the 5th P, this involves managing the relationship between the team and the public.
Public relations
When a company finds a new segment of the population that has not yet been targeted, it has identified this, according to SWOT analysis.
Market Opportunity
This metric, abbreviated as CTR, is calculated by dividing the number of clicks on an ad by the number of times the ad was shown.
Click-Through Rate
What is a "Target Audience"?
The specific group of people a company wants to reach with their ad
The main, attention-grabbing text.
Headlines