Text Purpose & Viewpoint
Structure & Organisation
Language & Effect
Writing - Content & Purpose
Writing - Language, Tone & Accuracy
100

Question: What does viewpoint mean in a non-fiction text?

The writer’s opinion or attitude towards the topic.

100

Question: What does structure refer to in a text?

How information is arranged (order, paragraphs, sequencing, lists, etc.).

100

Question: What is emotive language?

Words chosen to make the reader feel an emotion.

100

Question: What tone should a job application letter use?

Formal and respectful.

100

Question: Give one example of formal vocabulary.

“I would like to apply…” / “I believe I am suited to…”

200

Question: Give one clue that tells you a text is trying to persuade the reader.

Use of emotional language, benefits, calls to action, direct address (e.g., “you”).

200

Question: Why might a writer repeat a phrase at the start of paragraphs?

To reinforce a key idea or create emphasis.

200

Question: Why might a writer use direct address (“you”)?

To engage the reader personally.

200

Question: Name one personal quality suitable for applying to a responsible job.

Reliability, teamwork, communication, problem-solving, confidence.

200

Question: Why is paragraphing important in formal writing?

It organises ideas and makes the writing clear and logical.

300

Question: How can headings or subheadings show a writer’s purpose?

They organise ideas and guide the reader, showing what the writer wants to highlight.

300

Question: Give one structural feature that helps guide a reader clearly.

Headings, bullet points, subheadings, topic sentences.

300

Question: What is an example of positive language used to describe a job or role?

Words like “rewarding,” “fulfilling,” “exciting,” “important.”

300

Question: What should the opening paragraph of a letter include?

Purpose of writing (e.g., applying for the role).

300

Question: Give one example of a complex sentence starter that improves writing quality.

“Although I have limited experience, …” / “As a responsible student, …”

400

Question: What is the difference between informing and persuading?

Informing = giving facts; persuading = influencing the reader’s opinion or action.

400

Question: What is the effect of short sentences in persuasive writing?

Creates impact, clarity, or urgency.

400

Question: What is the effect of a list of three (tripling)?

Makes ideas memorable and adds persuasive rhythm.

400

Question: Name two things you must include to meet the content mark scheme.


  • Why the job appeals

  • Qualities that make you suitable

  • Relevant experience or skills


400

Question: Why is accurate punctuation important in a formal letter?

It shows professionalism and communicates clearly.

500

Question: Name one technique a writer may use to position a reader to agree with them.

Emotive language, statistics, repetition, or presenting benefits more strongly than drawbacks.

500

Question: How can the order of information affect the reader?

Starting with positives or problems shapes impressions before details are revealed.

500

Question: Explain how vocabulary choices can influence the reader’s opinion.

Strong adjectives or verbs can make something seem more appealing or important.

500

Question: What is meant by “a clear and consistent relationship with the reader”?

Staying formal, respectful, and professional throughout the letter.

500

Question: What are two features of high-level vocabulary required for top marks?


  • Precise and varied word choice

  • Words suited to a formal professional context