This helps you determine what you will be researching.
What is identifying the problem?
The physical desire for food.
What is hunger?
This sense deals with sounds.
What is hearing?
Someone suddenly disliking their favourite food is an example of this warning sign for eating disorders.
What is food behaviours?
Tony the Tiger, Captain Crunch, Koolaid Man
Who are brand characters?
The forms the basis of your research.
What is the research question?
When you feel comfortable and satisfied with your body.
What is positive body image?
Hard, chewy and crunchy are associated with this sense.
What is touch?
An individual constantly over worrying about their body image is an example of this warning sign.
What is appearance and body image behaviours?
The best part of waking up, is Folgers in your cup.
What is a jingle?
This can include surveys, questionnaires, experiments and observations.
What is gathering data?
The psychological need for food.
What is appetite?
Sweet, salty, sour and bitter are associated with this sense.
What is taste?
Someone that has drastically changed their exercise levels or obsesses about their calorie count is an example of this warning sign.
What is exercise behaviour?
This method of advertising wants to make you hungry just by looking at the ad.
What is food photography?
Looking at relationships and comparing the data that has been collected.
What is analyzing data?
An emotional disorder characterized by an obsessive desire to lose weight by refusing to eat.
What is anorexia?
Colour, shape and size are associated with this sense.
What is sight?
An individual displaying mood swings, drastic changes in mood and increased anxiety is an example of this warning sign.
What is thoughts and feelings?
Radio, television, magazines and movies are examples of this.
What is where advertisements appear?
Determine how the data answers your question. Offer your insights after analyzing the data.
What is forming a conclusion?
The way you feel about yourself (physically, emotionally and psychologically)
What is self concept?
This sense is linked to flavour.
What is smell?
An individual that is withdrawing from social activities and seemingly isolating themselves is an example of this warning sign.
What is social behaviours?
These are things like Kids Clubs, Memberships, Sweepstakes.
What are gimmicks?