Data obtained for the first time and used specifically for the particular problem or issue under study
What is primary data?
100
Information/records outside organization
What is external data?
100
Data that has already been collected for some purpose other than the current study
What is secondary data?
200
To develop new products
What is one way that sport/event marketers use marketing information?
200
Sporting-goods businesses often gather marketing information
What is identify trends?
200
Having appropriate data helps sport/event marketers to set goals that are
What is realistic
200
a secondary source of data that a sport/event marketer can obtain internally
What is a sales report?
200
to know what websites and advertisements visitors see, sports and event e-marketers would check
What is clickstream data
300
A sport/event organization that wants to obtain information about the populations in a certain geographic location might use
What are governments sources?
300
a secondary source of sport/event information
What are demographic reports?
300
Type of marketing information that a business can obtain by monitoring sales invoices
What are customer profiles?
300
Type of competitor information is important for sport/event organization to maintain in a database
What are price lists?
300
Database of competitor information often contains information about the competitors
What is advertising media?
400
Business should regularly monitor their internal records that contain marketing information to analyze
What is product performance?
400
sport event organization would search this to obtain marketing information
What is the internet?
400
Internal records that a business might use to analyze information regarding customer satisfaction levels
What are comment cards?
400
best online secondary source to obtain secondary source to obtain current demographic information about the location
What is government census?
400
Sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. This is a disadvantage of secondary research.
What is it can be incomplete?
500
internal records that many businesses monitor in order to obtain useful marketing information
What is sales report?
500
Type of sport/event marketing information is information that is obtain from this
What are spectators?
500
The most appropriate source for obtaining primary marketing information about fans' opinions about a rock band's new album
What are concert attendees?
500
This is one way for the WSC Swin and Racquet Club to obtain primary information about the quality of its facilities and the level of its services
What is surveying club members?
500
Primary research includes collecting data for this