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Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.
What is a bandwagon technique?
_________ are aspects of a text designed to help you locate, understand, and organize information.
What are text features?
_______ asks the question, who is the author? What organization is behind this information? What are their qualifications to write on this topic?
What is authority?
_______ writing is a form of writing whose purpose is to explain or inform.
What is expository?
__________ is an original account or record created at the time of an event by someone who witnessed or was involved in it. Autobiographies, letters, and government records are examples of this.
What is a primary source?
To recognize this technique, pay attention to the background of the ad or to the story of the commercial. This technique associates feelings with the product by telling a story.
What is a transfer technique?
There are ________ _________ such as a table of contents, glossary, index, and references. These present information in a concise way, making it easier to access.
What are organizing features?
__________ asks the question, is the information trustworthy? Does it show any biases for or against the topic?
What is credibility?
The first sentence of a body paragraph. Clearly states what the paragraph will be about.
What is a topic sentence?
Textbooks, books about historical events, works of criticism, and documentaries are all examples of _________. They weren't there for the initial incident.
What are secondary sources?
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
What is facts and figures technique?
__________ such as introductions, summaries, sections with headings, footnotes, endnotes, and author information all provide extra information relating to a particular section of the text.
What are text divisions?
__________ asks the question, is the source years out of date? Some information becomes dated when new research is available, but other older sources of information can be quite sound 50 or 100 years later.
What is timeliness?
The first paragraph of an article that explains the content of the article.
What is an introduction?
_________ _________ are the ways that marketers try to get consumers to purchase their products.
What are advertising techniques?
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
What is avant-garde advertising?
____________ such as boldface, italics, numbered or bulleted text, or the use of different typefaces and sizes.
What is special formatting?
_________ asks the question, what is the information for? Who is it for?
What is purpose/audience?
The last line of each body paragraph as well as the final paragraph of an essay. It sums up the points of the article and ties together any loose ends.
What is a conclusion?
________ are the standards that we use to judge things by. In this class we use this word to establish credibility.
What are criteria?
When advertisers use both celebrities and regular people to endorse products.
What are testimonials?
_________ that present information in a visual format, such as diagrams, charts, tables, graphs, maps, timelines, and so on.
What are graphics?
_________ asks if the information presented is a fact, opinion, or propaganda. Does the article contain citations?
What is accuracy?
________ are used to refer to the source of a quote or paraphrase.
_________ is having a prejudice in favor of something or against something.
What is bias?