What is Primary research includes collecting data for
100
government sources
What is A sport/event organization that wants to obtain
information about the population in a certain
geographic location might use
100
sales reports
What is What internal records do many businesses monitor in order to obtain useful marketing information?
100
concert attendees
What is Which of the following sources is the most
appropriate for obtaining primary marketing
information about fans' opinions about a rock band's new album
100
to make the projects quality doesnt suffer
What is Why is it important to think ahead about how you
will monitor your project
200
in a proactive and systematic manner
What is To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
200
internet
What is Which of the following might a sport/event
organization search to obtain marketing information
200
comment cards
What is Which of the following internal records might a
business use to analyze information regarding
customer satisfaction levels
200
surveying club members
What is One way for the WSC Swim and Racquet Club to
obtain primary information about the quality of its
facilities and the level of its services is by
200
multistage
What is A basketball team wins a postseason playoff game and proceeds to play another team for the regional
championship. In what type of tournament is the
basketball team participating
300
identify trends
What is Sporting-goods businesses often gather marketing information to
300
government census
What is A professional soccer league is considering an
expansion team in a certain city. What is the best
online secondary source to obtain current
demographic information about the location
300
price list
What is What type of competitor information is important for sport/event organizations to maintain in a database?
300
change
What is What should a business anticipate when developing a project plan
300
to outline all of the activities needed to prepare for an event
What is Why do event organizers develop production
schedules?
400
clickstream data
What is To know what websites and advertisements visitors see, sports and event e-marketers would check
400
customer profiles
What is What type of marketing information might a business obtain by monitoring sales invoices?
400
advertising media
What is A database of competitor information often contains information about the competitor's
400
with a project plan, you can mentally walk through your project from start to finish
What is Which of the following is a true statement about project planning
400
to develope new products
What is What is one way that sport/event marketers use
marketing information?
500
demographic reports
What is Which of the following is a secondary source of
sport/event information
500
to analyze product performance
What is Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information
500
spectators
What is One type of sport/event marketing information is
information that is obtained from
500
so you can achieve your adjectives
What is Why is it important to define your project precisely?
500
realistic
What is Having appropriate data helps sport/event
marketers to set goals that are