Forecasting
Foreseeing fashion trends and predicting those trends early enough to allow time for production to meet consumer demand
What is fashion forecasting ?
Evaluations of currently popular designer collections to determine new and upcoming trends
What is comparison shopping?
Teen Vogue, Glamour, Vogue, and GQ
What are consumer publications?
Devices used for e-retail shopping
What are tablets and smartphones?
The direction of movement of public acceptance of color, texture, and silhouette in fashion
What are Fashion Trends?
Analyzes the fashion press, visits the world's fashion centers, and observes fashion leaders to purchase merchandising for the retailer.
What is a Retail Buyer?
Magazines, newspapers, and books about and for a specific industry
What are trade publications?
The overall form or outline of a clothing style
Creates "friendships" with their customers and encourages regular repeated shopping
What is a Loyalty Program?
Coordinating information from fiber, yarn, apparel companies, and textile shows worldwide.
What is Color Services?
Facebook, Twitter, YouTube, Pinterest, and Snapchat
What are social media softwares?
Personal content that is created and spread via technology for interaction and sharing of information
What is Social Media?
Fashion Merchandisers, Retail Store Owners, Fashion Designers, and Color Services
What are jobs in forecasting?
Makes and reports predictions based on logic, market research, and instinct.
What is a trend forecaster?
The effort to increase sales and improve consumers' shopping experiences by collecting and using data about individuals
What is clientelling?
Surveys by telephone or mail to determine income levels, lifestyles, fashion preferences, and shopping habits.
What is consumer research?
A virtual trail of data for retailers to track shoppers and target items based on interests
What is click stream data?
Shortens product development cycles using electronically structured and applied designs
What is Computer-Aided Design (CAD)?