Online Advertising
A smaller banner ad normally used to advertise programs used in creating the site.
What is a Button?
Segmenting the market based on
personal characteristics such as age,
gender, income, ethnic background,
education and occupation.
What is demographic segmentation?
Web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response.
What is a QR code?
Broadcast media, direct-mail online (web) media, and out-of-home media.
what are types of advertising media?
Adding interactive elements to standard HTML sites
What is flash ads?
Segmenting the market based on values, attitudes and lifestyles.
What is psychographic segmentation?
Provides an international source of information in an organized, systematic manner.
What is a search engine?
A celebrity or athlete is a paid spokesman for a product or company.
What is an Endorsement?
Embedding an ad into a web
page –known as a click through due to
interactive actions where the consumer
clicks and is taken to the banner ad’s
company website
what are banner ads ?
Segmenting a market based on where a person lives. Geographic segmentation can refer to local, regional, national or global markets.
What is geographical segmentation?
Lower costs, customization and easy tracking & response.
What are the advantages of mobile marketing?
Written form of communication.
What is publication (print) media?
Ads that display in a new browser window either in the
front or behind the current browser window
What are pop-up front or under ads ?
Dividing consumers into groups according to their response to a product. Divides markets into groups based on what they are looking for in a product and why they buy the product.
What is behavioral segmentation?
Recommendation of services like restaurants,
retailers, events, in an area.
What are location based services?
Typically a non-celebrity, that explains the advantages and positive experience they have had with a product or company.
What is a testimonial?