Vocab
The state of being dependent upon one another.
What is interdependency?
The process of persuading a potential customer to buy a product or service.
What is sales promotion?
A simple and catchy phrase accompanying a logo or brand that encapsulates a product's appeal and makes it memorable. Also called a catch line, strap line, or tagline.
What is a slogan?
Tourism where volunteers help in setting up and running sustainable tourism projects.
What is voluntourism
A business document written to describe the current market position of a business and its marketing strategy.
What is a marketing plan?
A person, group or organization that has interest or concern in a business, or in this case, in a destination
What is a stakeholder?
How widely the message is spread among potential visitors from around the world.
What is global reach?
The number of sales made as a direct response to a customer having received a brand message from one of the marketing communication methods.
What is a conversion rate?
A website that is a vital tool in raising customer awareness of tourism products and services.
What is TripAdvisor?
A business measure used to evaluate factors that are crucial to the success of an organization.
What are key performance indicators (KPIs)?
The five major media of the press, TV, radio, cinema, and outdoor marketing.
What is above the line media?
Tourism authorities who play a central role within the branding process.
What is National Tourism Organizations (NTOs)?
Types of marketing communications that use alternative methods to the five major media to contact an audience, such as direct mail, point of purchase displays, sales promotion, and sponsorship.
What is below the line media?
Owned media, paid for media, earned media, and ____ media.
What is shared media?
Different aspects of search engine marketing are ranking, content, web, backlinks, measurement and __.
What is target group?