Just the Definitions
_________________ contains data that have already been collected for some reason other than the research project at hand.
What is "Secondary Research"?
Which of the following is an example of a fact:
It could cost up to 20 million dollars to launch a new
Valentine’s Day is on February 14.
The economy should get better during the next decade.
Junior year will be harder than sophomore year.
What is "Valentine’s Day is on February 14."?
The Announcer for the Charlotte Knights announced that anyone sitting in Section 6 Row 10 would receive a free soda at tonight's event. All they have to do is bring their ticket to the guest services desk to retrieve their voucher. What type of promotion is this?
In-game promotion
Walk-in promotion
Random promotion
Not a promotion
What is "In Game Promotion"?
Businesses must be careful when using external sources to obtain marketing-research information because the methods used to collect the data may be
unreliable
unintentional
intuitive
inflexable
What is Unreliable?
Which of the following is an example of secondary data:
The results of a focus group
The information on a sales invoice
The answers to a survey
The outcome of an experiment
What is "The information on a sales invoice"?
______________________ collects data specifically for the project at hand.
What is "Primary Research"?
Which of the following are common types of data used by marketers:
Quotes, facts, testimonials
Predictions, estimates, quotes
Facts, predictions, estimates
Quotes, testimonials, estimates
What is "Facts, predictions, estimates"?
The Hall of Fame NFL Game, Speed Street, and Coachella are all examples of what?
Movie Sales
Sport Events
Hallmark Events
Christmas Movie Events
What is "Hallmark Events"?
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire is referred to as a __________________.
Target
Target Market
Market Segment
Market
What is Market?
Which of the following is an example of a prediction:
About half of the business’s customers are female.
Sales will be up 4% next quarter.
The business owes $200,000 in taxes.
Sales were up 4% last quarter.
What is "Sales will be up 4% next quarter."?
__________________ are subjective—based on thoughts, feelings, opinions, and experiences.
What is "Qualitative Data?"
Marketers gather sales reports to see where salespeople are spending the most money. This is…
Primary; qualitative
Secondary; external
Primary; quantitative
Secondary; internal
What is Secondary; internal?
The CEO of a popular restaurant chain purchases seats in one of the VIP booths for the next Charlotte Hornets game. He plans on bringing in a local florist to discuss using them to put together fresh floral engagements for their tables. What type of sale was the tickets?
Season Ticket Sale
Corporate Sale
Group Sale
Individual Sale
What is Corporate Sale?
One reason that marketers conduct secondary research is to
clarify research questions
learn more about a specific industry.
make accurate predictions
create hypotheses
What is "learn more about a specific industry"?
Which of the following is an example of external data:
A profit-and-loss statement
An article written by an industry expert
A retail “loyalty” card
A sales report
What is "An article written by an industry expert"?
____________________ are objective—based on statistics and facts, and usually represented numerically.
What is "Quantitative Data"?
Marketers hold a focus group to learn more about how customers feel toward a new product. This is…
Primary; qualitative
Secondary; internal
Primary; quantitative
Secondary; external
What is Primary; qualitative?
____________________ is the division of a total market into smaller, more specific groups
Market Segmentation
Market Segment
Dividing the market
Splitting the market
What is "Market Segmentation"?
Which of the following is a reason that some marketers choose to outsource marketing-research activities:
A marketing-research firm can make the research anonymous.
It is inexpensive to outsource marketing-research activities.
Professional marketing researchers have subjective mindsets.
Marketing-research activities are too difficult for most marketers.
What is "A marketing-research firm can make the research anonymous."?
Which of the following is an example of quantitative data:
“The customer smiled when she heard the name of the new product.”
“Sales of this particular model have fallen 13% in the last year."
“The salespeople think that customers want more payment options.”
“Many local residents enjoy playing sports at the community center.”
What is “Sales of this particular model have fallen 13% in the last year."?
What are the 4 P's of Marketing?
What is "Product, Place, Price, and Promotion?"
Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)
sales report
quote
fact
estimate
What is "estimate"?
The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Marketing
Sport
Event
Distributing
What is "Marketing"?
Which of the following is a place strategy that marketers devise using available data:
When to change the product’s price
What level of customer service to provide
What market segment to target
How much of the product to create
What is "How much of the product to create"?
Data obtained from negative outcomes can help marketers
create SMART goals
avoid making the same mistakes in the future.
increase profits
analyze sales reports effectively
What is "avoid making the same mistakes in the future."?