Chapter 9
doing business online
e-commerce
Many traditional business are now using the Internet to support sales
brick and click
a web advertising unit, like a placement ad in a newspaper
banner ad
sharing of information in which the receiver understands the meaning of the message in the way the sender intended
communication
structure through which information flows in a business
communication network
a registered Web site
internet domain
site provides information about the organization and its products or services but offers no opportunity to communicate with the organization through the Internet
information stage
virtual communities for people interested in sharing information about themselves
social networking
receiver’s response to a sender’s message. Poor communication is one of the biggest problems managers face.
feedback
group discussion technique used to generate as many ideas as possible for solving a problem
brainstorming
using the internet for telephone services
VOIP
site offers visitors ability to communicate with the company using the Internet and often has a search feature to help visitors find specific information on the site
interaction stage
private business that maintains Website for a fee
web hosting service
anything that interferes with the sender’s creating and delivering a message and the receiver’s getting and interpreting a message
distraction
taking a neutral position or agreeing with another person’s position even if it differs from your own. Acceptable when conflict is relatively unimportant
avoidance strategy
A company that does almost all of its business activities through the Internet
dot com business
site enables visitors to complete full business transactions using the Internet
integration stage
unique name that identifies the site
domain name
how people change messages, consciously or unconsciously
distortion
all parties agreeing to a mutually acceptable solution. Leads to workable solution
compromise strategy
A company that conducts most of their business activities as a physical location
brick and mortar
one or more dots that act as the smallest unit on a screen
pixel
program that keeps track of shoppers’ selections as they shop
e shopping cart
the means by which a message is conveyed
channel of communication
one person winning, one person losing, no one compromising.
win/lose strategy