Section 1
Income – ______= Profit
Expense
Good morals, Strong character
Integrity
All the ways in which people differ are known as ______
Diversity
word-of-mouth promotion
ADVOCACY
What is the world's longest river
Amazon River
Monetary reward for taking a risk and investing in
a business
Profit
To earn trust, a business should be open and honest about issues and mistakes. This is known as
Transparency
inborn differences that cannot be changed
Primary Dimensions
interactions between a customer and a business)
TOUCHPOINTS
As of 2023, what is the most popular car color in the USA
White
Raw materials purchased to produce products
Cost-of-goods
Any situation that gives a business a
favorable position over it's competitors
Competitive advantage
Differences that may change over time
Secondary Dimensions
What does "CRM" stand for?
Customer Relationship Management
What was the first Pixar movie?
Toy Story
Money left after cost of goods is subtracted
from income
Gross Profit
"unwanted emails"
Spam
Example of Secondary Dimensions
Language
Religion
Income
Family
What does CEM stand for?
Customer Experience Management
What is Thomas Edison's most famous invention?
Lightbulb
What is one example of internal factors that could affect a business's profit?
-Expenses
-Pricing
The stealing and use of a
person’s private information (e.g., name,
Social Security number)
Identity Theft
Example of Primary dimension:
Age
Race
Ethnicity
refers to the values and ideals that an
organization encourages among its employees
Coporate Culture
Which athlete has won the most Olympic medals?
Michael Phelps
Gross Profit – Operating Expense =___ _____
Net Profit
Text files that track internet behavior
Cookies
The customs, habits, and traditions of a par-
ticular group of people are known as their:_______
Culture
Oops
SIKE
+1,000 Points
What are three consecutive strikes in bowling called?
Turkey
How can a business increase sales?
-Decrease expenses
-Increase sales
The state of being steady, unchanging, staying the same
Consistency
Business people who respect the unique customs and habits of their foreign customers are exhibiting:
______ _________
Cultural Sensitivity
Nice Job
SIKE
-1,000 points
What is the only NFL team with a plant for a logo?
The New Orleans Saints (their logo is a fleur-de-lis, which is a stylized lily)