Branding & Brand Personality
Packaging and Labelling
Services
Prices and Pricing Strategies
Product Life Cycle
100

A company uses one name for all of its products.

What is Multiproduct Branding

100

The four factors of packaging and labelling.

What is consolidation, protection, information, and brand identification?

100

When considering the People portion of the 7 P's of services, they are the most important people to market to. 

What is internal marketing (people in your own company). 

100

A pricing strategy where prices are first set a high initial price and lower it later

What is Price Skimming

100

In this stage, the marketing objective is to gain awareness, there is little competition, and the promotion focuses on information and education.

What is the introduction stage?

200

Most successful logos are this shape

What is a circle

200

Tide Pods have difficult openings because there was a craze where people thought they had to eat them. This is an example of which factor of packaging?

What is protection?

200

These are the 7Ps of Service Marketing.

What is Product (Service), Price, Place (Distribution), Promotion, People, Physical Evidence, Process

200

When two or more products are in a single “package” price

What is bundle pricing
200

This stage includes dropping a product from a product line because it is unsuccessful. 

What is deletion (would also accept decline/decision point)

300

When a company manufactures a product but sells them under the brand name of a wholesaler or retailer. Ex. Loblaw’s – President’s choice.

What is Private Branding?

300

An example if when Apple began packaging all its products in sleek silver boxes, so did Google. 

Copycat packaging

300

This aspect of SERVQUAL is the appearance of physical facilities, equipment, personnel, and communications materials. 

What is tangibles?

300

When a company intentionally advertises a lower price than is charged at checkout. 

What is deceptive marketing?

300

This non-traditional cycle features a product which is extremely popular for a very brief period of time, and loses popularity just as quickly.

What is a fad

400

"I'm lovin' it" is an example of this.

What is a slogan

400

These two types of information go on labels.

What is information for the consumer and information for the retailer?

400

An example of this factor of services is when Mr. Pizzuto gets a haircut at Sports Cuts and loves it, but then he asks for the same hair cut at Magic Cuts and he doesn't like it as much.

What is inconsistency?

400

Drake and Kendrick price their new collaborative album on Spotify at $6.67 instead of $7.00

What is Odd-Even Pricing

400

This stage focuses on differentiation, there are more versions of the product added, features aggressive pricing to remain competitive, and promotes the differences between the product and its competition. 

What is the growth stage. 

500

When two or more independent brands come together on a single product or service like Oreo and McDonald's McFlurry

What is Co Branding

500

Logan Paul decides to change his traditional Prime Bottles to recycled plastic.

What is environmental concerns?

500

This part of SERVQUAL is about knowing your costumers and understanding their needs. It looks at the approachability and availability of the service.

What is empathy?

500

Setting a high price to attract quality or status conscious consumers ex. Swiss watches, Rolls Royce

What is Prestige Pricing

500

This stage is characterized by the slowing of total industry sales, and the marketing objective is to maintain brand loyalty. 

What is the maturity stage