Show:
questions #26-40
questions #26-40
questions #26-40
questions #1-10
questions #1-10
100
A business that says it tries harder because its product is not number one, is using product positioning to A. motivate B. organize C. upgrade D. compete
D. compete
100
Why is the quality level of a product an important product/service management decision? A. It identifies a product's brand. B. It reflects the image of the business. C. It protects the consumers. D. It refers to the way the product works.
B. It reflects the image of the business.
100
Technology allows manufacturers to pre-print product packaging with Universal Product Codes (UPCs) which contain __________ information. A. pricing B. sampling C. operating D. selling
A. pricing
100
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers? A. Intermittent conversion B. Automatic production C. Computerized robotics D. Mass customization
D. Mass customization
100
A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product? A. Price and quality B. Features and benefits C. Unique characteristics D. Relationship to other products
B. Features and benefits
200
A business is behaving unethically if its product's label contains A. nutritional values. B. recyclable materials. C. mandatory requirements. D. misleading information.
D. misleading information.
200
Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations: A. Video frequency technology B. Global positioning system C. CB radio system D. Image scanning technology
B. Global positioning system
200
One way that many businesses use technology to reduce the costs associated with marking prices on products is by using A. electronic scanning devices. B. automated inventory systems. C. preprinted gummed labels. D. computer-generated tags.
D. computer-generated tags.
200
What is one way businesses use computer technology to obtain information to improve their product/service mix? A. Mailing questionnaires to customers B. Tracking visitors to their web sites C. Compiling detailed databases D. Preparing interactive software programs
B. Tracking visitors to their web sites
200
A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy? A. Price and quality B. Features and benefits C. Unique characteristics D. Relation to other products in a line
C. Unique characteristics
300
When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called A. political lobbying. B. environmental labeling. C. cause packaging. D. provocative branding
C. cause packaging.
300
Which of the following would probably use a longer channel of distribution than the others: A. A baby duck B. A printing press C. An airplane D. A bottle of shampoo
D. A bottle of shampoo
300
Which of the following is an example of an ethical issue as it relates to predatory pricing: A. An international book publisher sells similar products to similar customers at different prices. B. A tire producer introduces a new item to its product line and sets the initial price very low. C. A salesperson encourages a customer to purchase an extended vehicle warranty for a new car. D. A local ice-cream shop prices menu items below cost in an effort to eliminate its competition.
D. A local ice-cream shop prices menu items below cost in an effort to eliminate its competition.
300
What is an example of an ethical issue that a product/service manager might face? A. Use of color on the label B. Use of environmentally friendly packaging C. Use of packaging as a means of promotion D. Use of nutrition information on a food label
B. Use of environmentally friendly packaging
300
Why do companies use brands for their products? A. To differentiate their products B. To charge higher prices C. To encourage materialism D. To demonstrate creativity
A. To differentiate their products
400
Why should a business continue to monitor an established product? A. To determine the acceptance of a product by a limited market B. To make sure that a marketing plan is firmly in place C. To make changes in order to extend a product's life cycle D. To evaluate how a product might fit the firm's product mix
C. To make changes in order to extend a product's life cycle
400
Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products? A. Memory card B. Micro-portal C. Intranet D. Generator
C. Intranet
400
Charging premium prices for lumber to hurricane victims because supply is limited is A. unethical and illegal. B. unethical and legal. C. ethical and legal. D. ethical and illegal.
B. unethical and legal.
400
Which of the following is an unethical situation in product/service management? A. Vincent Electronics discontinues production of a slow-moving solar calculator B. Travis Manufacturing uses recycled materials for its product packaging. C. Donna's Dress Boutique obtains deep discounts from a new clothing designer. D. The Simpson Company embellishes the information that it places on its product labels
D. The Simpson Company embellishes the information that it places on its product labels
400
What statement is true about technology in relation to channel management? A. Some businesses have the capacity to distribute most or all of their products through the internet. B. Because technology continues to evolve, vertical conflict among channel memners is occurring less often. C. Technological advancements generally require businesses to increase the number of intermediaries they use. D. For most businesses, technology makes it more difficult to monitor the channel members' activities
A. Some businesses have the capacity to distribute most or all of their products through the internet
500
Which of the following factors should businesses consider when establishing a product's selling price: A. Economic conditions B. Unfair sales laws C. Pricing agreements D. Trade practices
A. Economic conditions
500
The Standard Oil Company's price-fixing tactics and monopolistic control over oil refining and distribution in the late 1800's was a major contributing factor in the enactment of which piece of legislation? A. Sherman Antitrust Act B. Clayton Act C. Robinson-Patman Act D. Federal Trade Commission Act
A. Sherman Antitrust Act
500
Wal-Mart and Sears attract two different types of customers because of their pricing strategies. They have established their prices based on __________ decisions. A. promotional B. customer C. place D. profit
B. customer
500
Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy? A. Relationship to other products B. Features and benefits C. Unique characteristics D. Price and quality
D. Price and quality
500
What factor could determine legal ownership of goods in the distribution process? A. Country in which the product is produced B. Availability of the product C. Involvement of agents D. Physical characteristics of the product
C. Involvement of agents