Unit 3.00 POB

Questions

100

Pop-up advertisements for video games appear whenever Amy visits a website of a sports store. This is an example of which marketing function?A. Distribution B. Financing C. Promotion D. Selling

What is C. Promotion

100

Dunkin’ Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing function? A. Distribution B. Financing C. Marketing-information management D. Selling

What is C. Marketing-information management

100

Joan read a newspaper article about a new and improved product coming on the market next week. This is an example of which type of consumer information source? A. Business sources B. Government agencies C. Media D. Product testing organization

What is C. Media

100

Mary decided to order more Casio, Epson, Nikon, and Sony cameras for her store. These cameras have received the best reviews from her customers. Where is she in the consumer decision- making process? A. Determine the effectiveness of the decision B. Gather information C. Recognize a need or want D. Select and evaluate alternatives

What is A. Determine the effectiveness of the decision

100

Office Depot sells office supplies and copying services. It promotes its supplies and services to customers that operate a home office or a business office. Which step of the marketing strategy has it performed? A. Create a marketing mix B. Create a target market C. Identify a marketing mix D. Identify a target market

What is D. Identify a target market

200

Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function? A. Distribution B. Financing C. Product management D. Selling

What is C. Product management

200

A travel agency usually offers vacation packages starting at $399. The manager has determined that its operating expenses have increased; therefore, it will increase its markup by 45%. What will the new starting price for a vacation packages? A. $45.00 B. $179.55 C. $358.55 D. $578.55

What is D. $578.55

200

Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source? A. Business sources B. Government agencies C. Media D. Product testing organization

What is A. Business sources

200

Dr. Scholl’s provides a variety of products for the feet. It promotes its product to people who want to make their feet more comfortable. Which step of the marketing strategy has it performed? A. Create a marketing mix B. Create a target market C. Identify a marketing mix D. Identify a target market

What is D. Identify a target market

200

. Mary is debating about which four of the following cameras to purchase: Canon, Casio, Epson, Konica Minolta, Nikon, Panasonic, and Sony cameras. These cameras have better performance records. Where is she in the consumer decision-making process? A. Gather information B. Make a purchase C. Recognize a need or want D. Select and evaluate alternatives

What is D. Select and evaluate alternatives

300

Which is an example of direct channel of distribution?A. Mary hired her mother to assist with her cupcake business. B. Mary pays an advertising agency to promote her cupcake company. C. Mary pays Tim to deliver cupcakes to customers. D. Mary takes care of all the marketing functions for her cupcake company.

What is D. Mary takes care of all the marketing functions for her cupcake company.

300

What is D. Identify a target market

300

John needed to purchase a soda as quick as possible. Which type of store would be the quickest to purchase a soda? A. Convenience B. Department C. Factory outlet D. Mail order

What is A. Convenience

300

Many small businesses that sell unique products realized it is easier to make a profit by having businesses online as opposed to a physical location. This is an example of which marketing function? A. Distribution B. Pricing C. Promotion D. Selling

What is A. Distribution

300

Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decisionmaking process? A. Gather information B. Make a purchase C. Recognize a need or want D. Select and evaluate alternati

What is B. Make a purchase

400

Lowes Home Improvement provides credit lines to other businesses in order to meet its organizational goals. This is an example of which marketing function? A. Distribution B. Financing C. Pricing D. Selling

What is B.Finacing

400

Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source? A. Business sources B. Government agencies C. Media D. Product testing organization

What is A. Business sources

400

Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store? A. Convenience B. Department C. Factory outlet D. Mail order

What is C. Factory outlet

400

New York Fashions Clothing Company surveys customers to find out which zip codes most of their customers reside. The results will help with the company's relocation plans. This is an example of which marketing function? A. Distribution B. Financing C. Marketing-information management D. Selling

What is C. Marketing-information management

400

John needed to purchase a soda as quick as possible. Which type of store would be the quickest to purchase a soda? A. Convenience B. Department C. Factory outlet D. Mail order

What is A. Convenience

500

DMS has opened many warehouses throughout the city. This has especially increased convenience for its business customers. This is an example of which marketing function? A. Distribution B. Financing C. Promotion D. Selling

What is A. Distribution

500

Brad refuses to eat a new product because of a warning from the United States Department of Agriculture. This is an example of which type of consumer information source?A. Business sources B. Government agencies C. Media D. Product testing organization

What is B. Government agencies

500

What is B. Make a purchase

500

Which is an example of personalized promotion? A. Jade posted flyers for guests to be informed about her detox program. B. Jade’s company sponsored a health fair. C. Jade met with a couple to discuss the benefits of detoxing. D. Jade presented a seminar to 3000 people to promote a detox program.

What is C. Jade met with a couple to discuss the benefits of detoxing.