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Vocats questions #50-65
Vocats questions #50-65
Vocats questions #50-65
Random Vocats questions
Random Vocats questions
100
Why does a company need to know what stage of the product life cycle its products are in? A. To prevent imitators from entering the market B. To find new uses for the product C. To predict the length of the life cycle D. To adapt its marketing strategies
What is D. To adapt its marketing strategies
100
When is it best for a business to use an exclusive distribution pattern? A. It prefers to have its intermediaries promote the product. B. It needs to maintain tight control over a product. C. It chooses to eliminate intermediaries. D. It wants the product to be available in all possible locations
What is B. It needs to maintain tight control over a product.
100
What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities? A. Producer to wholesaler to retailer to consumer B. Producer to agent to retailer to consumer C. Producer to consumer D. Producer to retailer to consumer
What is B. Producer to agent to retailer to consumer
100
Which of the following is a way that a business can extend the life cycle of an established product? A. By promoting the product to current users B. By finding new uses for the product C. By restricting distribution D. By attracting consumers who are innovators
What is B. By finding new uses for the product
100
A business is behaving unethically if its product's label contains A. nutritional values. B. recyclable materials. C. mandatory requirements. D. misleading information.
What is D. misleading information.
200
Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle? A. Because sales decline in the growth stage B. Because marketing strategies are adjusted C. Because competitors have entered the market D. Because production is more efficient
What is C. Because competitors have entered the market
200
Which of the following is an aspect of channel management that impacts customer service? A. Advertising B. Taxes C. Protectionism D. Timeliness
What is D. Timeliness
200
What example demonstrates the use of satellite tracking within a distribution channel? A. An inventory specialist enters product status information into a handheld electronic device. B. A computer system performs warehouse functions that are usually executed by humans. C. A technological system creates an efficient routing plan for transportation companies. D. A dispatcher has current knowledge of a delivery truck's location and destination
What is D. A dispatcher has current knowledge of a delivery truck's location and destination
200
Why must all businesses incorporate their values into every aspect of their operations? A. This will reinforce their promises to customers and build the brands. B. It is less expensive to operate if everyone buys into the same thing. C. It gives businesses something interesting to advertise. D. There will be less employee resistance if there is a standard philosophy.
What is A. This will reinforce their promises to customers and build the brands
200
When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in an ethical practice called A. political lobbying. B. environmental labeling. C. cause packaging. D. provocative branding.
What is C. cause packaging.
300
. In what stage of brand loyalty do people become aware of the brand? A. Recognition B. Satisfaction C. Insistence D. Preference
What is A. recognition
300
What is one action that customer service can take to facilitate order processing? A. Negotiate aggressively B. Oversee assembly C. Communicate effectively D. Monitor inventory
What is C. Communicate effectively
300
What costs do businesses usually include in the price of their products? A. Regulations B. Inflation C. Transportation D. Orientation
What is C. Transportation
300
Brand or trade names are used primarily to identify a A. market B. standard C. product D. trend
What is C. product
300
A drawback of brands as compared to unbranded products is that they usually A. differentiate products. B. must be sold at higher prices. C. create brand loyalty D. require trademark registration
What is B. must be sold at higher prices.
400
53. How do channel members add value to a product? A. By performing certain channel activities expertly B. By making the product more costly C. By making the product available in all locations D. By pursuing individual goals
What is A. By performing certain channel activities expertly
400
Which situation hinders a business's ability to provide quality customer service? A. Supply channel has high flexibility levels. B. Vendor consistently has back orders. C. Post-sale support is responsive. D. Distribution patterns are operational.
What is B. Vendor consistently has back orders.
400
Why do some new companies set their selling prices as low as they can? A. To eliminate all possible competition B. To get market share as fast as possible C. To earn a high return on investment D. To quickly make a large profit
What is B. To get market share as fast as possible
400
A business that says it tries harder because its product is not number one, is using product positioning to A. motivate B. organize C. upgrade D. compete
What is D. compete
400
Which of the following would probably use a longer channel of distribution than the others: A. A baby duck B. A printing press C. An airplane D. A bottle of shampoo
What is D. A bottle of shampoo
500
What do marketers want to achieve by determining distribution intensity? A. Ideal market exposure B. Complete market coverage C. Perfect market balance D. Total market saturation
What is A. Ideal market exposure
500
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel? A. It enables them to control channel activities. B. Wholesalers do not take title to the goods. C. Wholesalers usually buy in large quantities. D. It enables them to reach large retailers directly.
What is C. Wholesalers usually buy in large quantities.
500
How do companies make brand promises to their customers? A. They provide customers with a sworn statement. B. They meet or exceed customer expectations on a consistent basis. C. Salespeople verbally make brand promises to each customer. D. They fulfill special requests for customers.
What is B. They meet or exceed customer expectations on a consistent basis.
500
Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products? A. Memory card B. Micro-portal C. Intranet D. Generator
What is C. Intranet
500
Which of the following factors should businesses consider when establishing a product's selling price: A. Economic conditions B. Unfair sales laws C. Pricing agreements D. Trade practices
What is A. Economic conditions