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Questions#40-55
Questions #40-55
Questions #40-55
Random Questions
Random Questions
100
40. A business that says it tries harder because its product is not number one, is using product positioning to A. motivate B. organize C. upgrade D. compete
What is D. compete
100
45. Why would a business use a broad product mix? A. To assure that the product lines are related B. To promote one-stop shopping C. To decrease legal liabilities D. To relate the products to the target market
What is B. To promote one stop shopping
100
50. Why does a company need to know what stage of the product life cycle its products are in? A. To prevent imitators from entering the market B. To find new uses for the product C. To predict the length of the life cycle D. To adapt its marketing strategies
What is D. To adapt its marketing strategies
100
55. When is it best for a business to use an exclusive distribution pattern? A. It prefers to have its intermediaries promote the product. B. It needs to maintain tight control over a product. C. It chooses to eliminate intermediaries. D. It wants the product to be available in all possible locations.
What is B. It needs to maintain tight control over a product.
100
35. Why is the quality level of a product an important product/service management decision? A. It identifies a product's brand. B. It reflects the image of the business. C. It protects the consumers. D. It refers to the way the product works.
What is B. It reflects the image of the business.
200
41. Brand or trade names are used primarily to identify a A. market B. standard C. product D. trend
What is C. Product
200
46. Which of the following is a reason that a business would make changes to its products? A. To keep up with changing consumer preferences B. To spread risk over a wider area C. To predict the success of the changed product D. To make room for other products
What is A. To keep up with changing consumer preferences
200
51. Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle? A. Because sales decline in the growth stage B. Because marketing strategies are adjusted C. Because competitors have entered the market D. Because production is more efficient
What is C. Because competitors have entered the market
200
39. A business is behaving unethically if its product's label contains A. nutritional values. B. recyclable materials. C. mandatory requirements. D. misleading information.
What is D. misleading information.
200
36. Which of the following factors should businesses consider when establishing a product's selling price: A. Economic conditions B. Unfair sales laws C. Pricing agreements D. Trade practices
What is A. Economic conditions
300
42. A drawback of brands as compared to unbranded products is that they usually A. differentiate products. B. must be sold at higher prices. C. create brand loyalty D. require trademark registration
What is B. Must be sold at higher prices
300
47. Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation? A. Take the product off the market B. Do nothing; fluctuations in sales are common C. Modify the product to renew customer interest D. Triple the advertising budget for the product
What is C. Modify the product to renew customer interest
300
52. In what stage of brand loyalty do people become aware of the brand? A. Recognition B. Satisfaction C. Insistence D. Preference
What is A. Recognition
300
33. Which of the following would probably use a longer channel of distribution than the others: A. A baby duck B. A printing press C. An airplane D. A bottle of shampoo
What is D. A bottle of shampoo
300
27. Charging premium prices for lumber to hurricane victims because supply is limited is A. unethical and illegal. B. unethical and legal. C. ethical and legal. D. ethical and illegal.
What is B. unethical and legal.
400
43. Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first year, there were 50 reports of infant injuries. What legal action will Harrison Stroller Company have to face? A. Consumer protection B. Product deletion C. Product liability D. Consumer Product Safety Act
What is C. Product liability
400
48. Which activity is addressed in the product/service management function? A. Setting discounts to clear products from inventory B. Determining where products will be offered for sale C. Focusing promotional activities on a new-product release D. Eliminating products that are slow sellers
What is D. Eliminating products that are slow sellers
400
53. How do channel members add value to a product? A. By performing certain channel activities expertly B. By making the product more costly C. By making the product available in all locations D. By pursuing individual goals
What is A. By performing certain channel activities expertly
400
32. Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products? A. Memory card B. Micro-portal C. Intranet D. Generator
What is C. Intranet
400
7. What would be the most appropriate pricing strategy for a business in a small town where unemployment has skyrocketed and the economy is in a downturn? A. Below-cost pricing B. High-level pricing C. Odd-cents pricing D. Flexible pricing
What is D. Flexible pricing
500
44. Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed as consumer products. To correct this problem, what action should the company take? A. Product liability B. Product recall C. Guarantee D. Warranty
What is B. Product Recall
500
49. Which of the following is a way that a business can extend the life cycle of an established product? A. By promoting the product to current users B. By finding new uses for the product C. By restricting distribution D. By attracting consumers who are innovators
What is B. By finding new uses for the product
500
54. What do marketers want to achieve by determining distribution intensity? A. Ideal market exposure B. Complete market coverage C. Perfect market balance D. Total market saturation
What is A. Ideal market exposure
500
34. Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations: A. Video frequency technology B. Global positioning system C. CB radio system D. Image scanning technology
What is B. Global positioning system
500
14. What is an example of a large business using coercion in the distribution channel? A. Buying products from unauthorized intermediaries B. Requiring a specific type of packaging material C. Threatening to stop using a supplier unless given major concessions D. Returning shipments without proper authorization
What is C. Threatening to stop using a supplier unless given major concessions