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Providing competitive rewards, distributing rewards fairly in the organization, recognizing that different people have different needs, and maximizing the amount of money spent on employee compensation are elements of
What is effective reward system?
Rewarding employee effort through monetary payments
What is compensation?
Attracting people to apply for positions
What is recruiting?
Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a _______ basis
What is behavioristic?
Markets are classified as either
What is consumer or business-to-business?
A market segment toward which a company directs its marketing effort is called a
What is target market?
The policies and strategies pertaining to employee compensation comprise a
What is compensation system?
Providing rewards to ensure employee well-being
What is benefits?
Choosing and hiring the most qualified applicants
What is selection?
Betty and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store
What is differentiated?
A Corvette, a dinner at the Olive Garden, and an overnight stay at a Hilton Hotel all satisfy human needs. Therefore, each
What is possesses utility?
Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats. This activity involves the _______ ingredient of the marketing mix
What is promotion?
The reduction in the workforce that normally occurs when employees leave a company is called
What is attrition?
Teaching employees new skills and new jobs, and more effective ways of performing their present jobs
What is training and development?
Acquainting new employees with the firm
What is orientation?
When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)
What is marketing mix?
Ikea furniture store promotes its furniture to its target market based on its customers' personality attributes and lifestyles. Therefore, it is segmenting the furniture market on which type of basis
What is psychographic?
A plan that will enable an organization to make the best use of its resources to meet its objectives is called a
What is marketing strategy?
If Jennifer is told by her superior that one of her goals for the year is to raise her sales figures by 10 percent over last year, she is being appraised using which type of method
What is objective?
Assessing employees' current and potential performance levels
What is performance appraisal?
Increasing employee job satisfaction through satisfaction surveys, employee communication programs, exit interviews, and fair treatment
What is employee relations?
Determining the exact nature of the position
What is job analysis?
The two broad categories of buying behavior are _______ and ________
What is consumer; business?
When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the _______ element of the marketing mix
What is distribution?
_______ evaluation methods use some measurable quantity as the basis for assessing performance?
What is objective?