Distribution channel
Definition of distribution channel: Sets of interdependent organisations, intermediaries, participating in the process of making a product or service available for use or consumption
OPTIONS:
A) True
B) False
A) True
Distribution channel functions:
How does forward flow and backward flow works in relation to company and customers?
Forward: company to customer
Backward: Customer to Company
How many levels does it have the channel levels:
A) 3
B) 2
C) 4
D) 5
A) 3
- 0 level
- 1-level
-2-level
An example of speciality store is:
A) Game
B) Mercadona
C) Louis Vuitton
A) Game
The self-service is a tendency that is:
A) Increasing
B) Decreasing
A) Increasing
A) Merchant
B) Suppliers
C) Agents
D) Facilitators
B) Suppliers
How many types of marketing flow in the marketing channels:
A) 5
B) 4
C) 6
D) 7
A) 5
How does the consumer marketing channels of 1-level works:
A) Manufacturer - consumer
B) Manufacturer - retailer - consumer
C) Manufacturer - Wholesaler - Retailer - Consumer
B) Manufacturer - Retailer - Consumer
What are the levels of service for store retailers
A) Auto-service, self-selection, and full service
B) Self-service, self-collection, limited service and full service
C) Self-service, limited service and full service
D) None of the above
B) Self-service, self-collection, limited service and full service
When communicating a brand tries to:
A) Offer quality content that adds value of the product/Service
B) Only transmit the basic information to the customer
C) Have a presence in every social media platform
D) Make videos only for entertaining
A) Offer quality content that adds value of the product/Service
One of the benefits of the multichannel distribution is:
A) Increased market coverage
B) Lower channel cost
C) Customized selling options
D) All of the above
D) All of the above
A characteristic of the promotion flow:
A) it starts with the dealers
B) does not have suppliers
C) advertising agencies are involves
D) None of the above
C) advertising agencies are involves
What are the types of channel levels:
A) Consumer and retailer channels
B) Retailer and industrial channels
C) Consumer and industrial channels
C) Consumer and industrial channels
What was the direct selling?
A) Catalogs
B) Big variety of goods
C) Door to door selling
C) Door to door selling
Having a good customer service is one of the marketing retailers decisions
A) True
B) False
A) True
What are merchants:
Buy, take title to, and resell the merchandise
The physical flow is a:
A) Two direction flow
B) one direction flow
B) one direction flow
In the second level of industrial marketing channel, is possible to do:
Manufacturer - manufacturer’s representative - industrial customer
instead of
Manufacturer - manufacturer’s representative - industrial distributors - industrial customer
YES
what is not a Non store retailers?
A) Direct marketing
B) Direct selling
C) Automatic vending
D) Off price retailer
D) Off price retailer
Types of product assortment:
A) Narrow and shallows
B) Narrow and deep
C) None of the above
D) All of the above
D) All of the above
What are facilitators:
Assist in the distribution process but neither take title to goods not negotiate purchases or sale
how is payment flow know:
A) Payment/ownership
B) Negotation
C) Information
B) Negotation
Wholesaler: A person or a company that sells goods in large quantities at low prices typically to retailers
Retailer: A person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale
A) True
B) False
B) False
It serve a specific clientele who are entitled to buy from a list of retailers that have agreed to give discounts in return of membership
Factors that affect prices in the marketing decisions?
target market , product and service mix, and competition