Management Theory's
Theory holding that workers are motivated solely by money
Classical Motivation theory
Strengths, Weaknesses, Opportunity Threats
SWOT Analysis
The process of determining the best price at which to sell a product is
This stage begins when the product reaches the marketplace.
Intoduction
tangible and intangible qualities that a company builds into its products
Features
Theory of motivation holding that people are motivated to work toward rewards that they want and that they believe they have a reasonable chance of obtaining
Expectancy Theory
Two internal factors
Strengths and Weaknesses
The part of the marketing mix concerned with getting products from producers to consumers is
Place
If the new product attracts enough customers, sales start to climb rapidly
Growth
Absenteeism, Theft, Sabotage
Counterproductive behavior
theory focuses on people evaluating their treatment by the organization relative to the treatment of others
Equity Theory
Two External Factors
Opportunities and Threats
The aspect of the marketing mix concerned with the most effective techniques for communicating information about products is:
Promotion
Sales growth starts to slow
Maturity
A diagram depicting a company’s structure and showing employees where they fit into its operations Is called…
Organizational Chart
Theory where managers believe that employees work harder when they are being watched.
Hawthorn Theory
Abundant financial resources, Well-known brand name, Economies of scale, Lower costs [raw materials or processes], Superior management talent, Better marketing skills, Good distribution skills, Committed employees. Are examples of....
Strengths
The actual Good or Service
Product
Sales and profits continue to fall,
Decline
The type of manager a CEO is
Security Needs, Social Needs, Physiological Needs, Esteem Needs, Self-actualization Needs
Maslow's Hierarchy of needs.
Rapid market growth, Rival firms are complacent, Changing customer needs/tastes, New uses for product discovered, Economic boom, Government deregulation, Sales decline for a substitute product .
Opportunities
Product, Price, Place, Promotion
The 4 Ps of Marketing
series of stages in a product’s commercial life
Product Life Cycle
The personal characteristics of a population that includes age, gender, family size, family life cycle, income, occupation, education, religion, race, nationality, and/or social class is
Demographics