More Persuasion Verbs
This verb means to persuade somebody to do something or go somewhere (that might not be good for them) by promising a reward.
lure
According to the text, this colour is often linked to feelings of passion, danger, and excitement in advertising.
red
In British English, people often use this shorter word instead of "advertisement" (also used in the US).
advert (or ad)
This major US shopping day, held the day after Thanksgiving, kicks off the holiday shopping season with huge discounts.
Black Friday
This shipping and delivery company's logo has a hidden white arrow between the "E" and the "x."
FedEx
This verb means to make somebody decide to do something, or cause something to happen, through your words or actions.
According to the text, this colour is often linked to health, nature, and freshness in advertising.
green
FOMO is pronounced as one word, like the acronym NASA, rather than spelled out letter-by-letter like this common banking machine acronym.
ATM
This shopping holiday follows Christmas and is a public holiday in the UK, Canada, Australia, and other Commonwealth countries.
Boxing Day
This ice cream chain's pink logo secretly contains the number "31," representing its flavors.
Baskin-Robbins
This verb means to strongly advise somebody to do or not do something.
urge
Association marketing often connects a brand with this type of well-known person to make it seem more desirable.
celebrity
Besides being a small carnivorous animal, the word "weasel" can describe a person who does this.
cheat and lie / be dishonest and untrustworthy
This term describes shopping at airports or on international flights, where goods are sold without local sales tax.
duty-free (shopping)
This diamond company's 1947 slogan, "A Diamond is Forever," is considered one of the most successful ad campaigns ever, helping shape global engagement ring culture.
De Beers
This verb means to push someone to do or feel something.
pressurize
Bandwagon marketing plays on this common fear that we've talked about in class.
FOMO (Fear of Missing Out)
The phrase "to weasel out of something" means to do what?
What is avoid doing something by being dishonest?
Held every November 11th, this Chinese shopping holiday has become the world's largest single-day online shopping event.
Singles' Day (11.11)
This Japanese car brand's three-oval logo is said to hide the company's full name spelled out in the negative space between the shapes.
Toyota
This verb means to make someone feel like they ought to do or feel something because society expects it.
impel
According to the text, most advertisers guide the viewer's eye through an ad using paths shaped like these two letters.
Z and F
"Peter Piper" and this other tongue twister, about someone selling items by the seaside, are both examples of alliteration.
"She Sells Seashells" (by the seashore)
This fast-growing shopping trend, especially popular in China and Korea, involves hosts selling products on video while viewers buy in real time.
live commerce (live-stream shopping)
This global lollipop brand's flower-shaped logo was designed by the famous Spanish surrealist artist Salvador Dalí.
Chupa Chups