4.01
This word refers to a product’s ability to be
"stored"
Perishability
Unlike hard facts, __________ are approximations, or educated guesses
Estimates
What does "B2B" mean
Business to Business
People who personally use a good or service to satisfy their own wants
Consumer
What are animals that only eat meat called?
Carnivores
The overall impression consumers get from its unique name, design, or symbol.
Brand
When planning an event, what should marketers do FIRST?
Find the target market
The act of providing financial or other
support to a sports/event entity in exchange for public
exposure.
Sponsorship
What is an advantage of using celebrities to endorse products?
They attract people
In The Wizard of Oz, what was Dorothy's dog's name?
Toto
Any product that bears the name
or logo of a sports team or league
Licensed Merchandise
Oops
-1,000 points
Occurs when a business tries to associate with an event to gain recognition as a sponsor, even though it is not.
(Wearing Nike on Olympics commerical)
Ambush Marketing
A well-known person who approves, promotes, or supports a good or service, usually
for pay.
Celebrity Endorsement
How many hearts does an octopus have?
3
Since a team’s performances are inconsistent and bad from game to game, sports marketers might try to attract consumers by...
(One example)
Lower ticket Prices
Marketers must use data to estimate costs for projects and allocate funds appropriately. This is known as
Budgeting
oops
sike. +500 points
Nice Job
+1,000 points
What are the three primary colors?
Red, Blue, Yellow
The setting where an event takes place
Venue
A business from which other businesses buy goods or services.
Vendor
What is the most important thing at any sporting event?
Athletes
A sports celebrity appearing in a Gatorade commercial while wearing Under Armour clothing is an example of advertising that uses
Cross-Promotion
What is the top number of a fraction called?
Numerator
What made Michael Jordan’s deal with Nike groundbreaking in marketing history?
He received a percentage of shoe sales
Name one of the acronyms
Specific, Measurable, Achievable, Realistic, Time
Why do Businesses pay teams to put their name on the back of a jersey?
To promote their business
Any paid form of nonpersonal presentation of ideas, images, goods, or services
Advertising
What is the tennis term for a serve that the opponent cannot touch?
ACE