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5 P's of Marketing
Promotional Plan
Personal Selling
The Selling Process
Sales Estimation
100
These are the 5 P's of a marketing plan.
What are people, product, place, price, and promotion.
100
Meeting new people through current friends and business contacts.
What is networking.
100
These are three characteristics of successful salespeople.
What are positive attitude, good listener, persistent, hard worker, truthful, and consistent.
100
This document is used for large purchases that are typically paid off over time.
What is a sales contract.
100
A prediction of the amount of future sales your company expects to achieve over a certain period of time.
What is sales forecast.
200
What the product does and how it appears to the senses.
What is feature.
200
A group of specific promotional activities built around a particular theme or goal.
What is a promotional campaign.
200
Direct (one-to-one) efforts made by a company's sales representatives to get sales and build customer relationships.
What is personal selling.
200
This refers to an emotional connection between people, based on feelings of mutual trust and respect.
What is rapport.
200
This is how salespeople are typically paid.
What is base salary plus commission.
300
A marketing strategy that can create an emotional attachment to your product in the mind of the consumer.
What is brand.
300
When two companies share the cost of advertising.
What is cooperative ("co-op") advertising.
300
Another term for salespeople or sales representatives, these are the employees who are directly involved in the selling process.
What is sales force.
300
A cluster of activities used to obtain sales and build long-term relationships with customers.
What is selling process.
300
These sales are obtained by hiring another company to do the selling for you.
What are external sales.
400
Gives a specific retailer, or authorized dealer, the sole right to sell a product in a particular geographical area.
What is exclusive distribution
400
When a company pays a fee to have a product displayed during a movie or television show in a prominent way.
What is product placement.
400
The reasons that a customer may be reluctant or cautious about buying a product.
What are objections.
400
A person or company that has some characteristics of your target market.
What is a sales lead.
400
A target amount of sales per month or quarter that a salesperson is expected to achieve.
What is sales quota.
500
Two reasons why a business would use markdown pricing.
What are overstocked, make room for new products, and a change in customer demand.
500
Which of the following are not examples of one-to-one (direct) selling? Postcards, emails, magazine advertisements, or phone calls?
What are magazine advertisements
500
This is one advantage of personal selling.
What are helps build personal relationships, allows for customized communication, and helps reach business customers.
500
This refers to a sales lead who has many of the characteristics of the target market, including some key characteristics.
What is a prospect.
500
A sales role in which the primary responsibility is recording and processing orders from customers who seek out your product or service.
What is order taking.