Attribution & Bias
Attitudes & Persuasion
Social Behavior & Influence
Prejudice & Social Identity
Workplace Motivation
100

The tendency to attribute others’ actions to their personality, not the situation.

Fundamental Attribution Error

100

The psychological discomfort when actions and beliefs don’t align.

Cognitive Dissonance

100

Adjusting behavior to match group norms.

Conformity

100

A generalized belief about a group of people.

Stereotype

100

Psychologists who apply psychological principles to the workplace.

Industrial Organizational Psychologists

200

Believing others agree with you more than they really do.

False Consensus Effect

200

Persuasion path using facts, logic, and evidence.

Central Route

200

The phenomenon where people exert less effort when in groups.

Social Loafing
200

Unjustifiable negative behavior toward a group.

Discrimination

200

A physical or emotional exhaustion often caused by chronic stress.

Burnout

300

The tendency to credit our successes to internal factors and blame failures on external ones.

Self Serving Bias

300

Starting with a small request to gain compliance for a larger one.

Foot in the Door Technique

300

When people are more likely to help if fewer people are around.

Bystander Effect

300

Our tendency to see members of other groups as more alike than our own.

Out-Group Homogeneity Bias

300

Performing better on tasks when others are watching.

Social Facilitation

400

This bias explains why we attribute our actions to the situation, but others’ to personality.

Actor/Observer Bias

400

A persuasion strategy involving an unreasonably large request followed by a smaller one.

Door in the Face

400

A loss of self-awareness in group situations.

Deindividuation

400

Preference for one's own group, often at the expense of others.

In Group Bias

400

The desire to help others with no expectation of reward.

Altruism

500

A mental shortcut that leads us to cling to our beliefs even in the face of contrary evidence.

Belief Perseverance 

500

The theory that explains how attitudes can change through two processing paths.

Elaboration Likelihood Model

500

Shared goals that require cooperation between groups.

Superordinate Goals

500

The belief that the world is fair and people get what they deserve.

Just World Phenomenon 

500

When a person feels obligated to return a favor.

Social Reciprocity Norm