What is an example of a marketing-research method that is used to collect primary data?
What is a Customer survey?
100
What is the most appropriate data-collection method to use when a business wants to determine how its
employees interact with customers?
What is Observation?
100
What data-collection method can be used to obtain product information during the point-of-purchase process?
What is Volume-tracking scanner?
100
Which of the following is a rating scale that allows marketing researchers to determine respondents' feelings:
What is Likert?
100
What type of scale is a firm using when a survey format has a seven-point rating system consisting of opposite
adjectives on each end of the scale?
What is Semantic differential?
200
What research approach do businesses often use to test new product ideas?
What is Experimental?
200
What type of research is intended to obtain detailed data about customers' opinions and experiences?
What is Qualitative?
200
What is an example of a secondary source of data that a business can obtain internally?
What is a Sales report?
200
What research option usually answers questions related to "how many"?
What is Quantitative?
200
What is the advantage in using personal interviews to collect marketing data?
What is High flexibility ?
300
A university is considering changes to its business administration degree. To obtain feedback on the idea from
students, the university selects a sample of business majors who are seniors. What type of sampling did the
university use?
What is simple?
300
When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall. What type of
sampling error contributed to this finding?
What is chance?
300
The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What
should companies use to reduce the possibility of bias?
What is Random sampling?
300
A business has identified a sample of the population that it plans to survey to determine who is using their
product in a foreign country. What research design should it use?
What is Descriptive?
300
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
What is Exploratory?
400
when a business behaves foul and unfair.
What is unethical behavior.
400
Document that states consumers should be able to acquire knowledge and skills needed to make informed, confident choices about goods and services.
What are consumers rights?
400
a technology tool that allows a business to observe a customer's Internet activities.
What is a cookie?
400
how a business can retrieve current customer and internal marketing information from a central location
What is a data base?
400
when a business makes more money then it spends.
What is a profit?
500
How can businesses use computerized databases to sort and organize information about customers' purchases,
brand preferences, and dollar amounts spent?
To customize its marketing efforts.
500
What is a common method of collecting research data that often involves the use of questionnaires?
a Mail survey
500
What technology allows the Gateway Insurance Group to match its agents with policyholders by aligning its
agents with market potential?
Mapping software
500
What is an illegal selling practice that is regulated because it reduces competition?
Exclusive dealing
500
The SBU Company developed a survey in which respondents are provided the same number of favorable and
unfavorable rating options. What type of scale has this survey used?