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100
3. Why are promotional media such as newspapers and television referred to as mass media? A. They can direct promotions to a specific audience. B. They direct promotions to a specific audience. C. They reach a lot of people at the same time. D. They try to meet the needs of many businesses.
C. They reach a lot of people at the same time.
100
1. What is an example of an external factor that affects promotion? A. Reorganization of the business B. Increase in a product's price C. Government regulation of ads D. A change in distribution method
C. Government regulation of ads
100
4. What is an example of out-of-home media? A. An infomercial broadcast on a national television network B. An eye-appealing card placed in a mailbox C. A calendar imprinted with a company's name D. An electrical sign located in a high-traffic area
D. An electrical sign located in a high-traffic area
100
5. Which of the following is a print promotional medium: A. Television B. Participation show C. Shoppers' guide D. Radio
C. Shoppers' guide
100
7. The most important benefit that magazine advertising offers to an advertiser is its ability to A. reach a specific geographic area. B. deliver messages in a timely manner. C. target a particular group of consumers D. deliver a low-cost message to a target group.
C. target a particular group of consumers
200
6. Which of the following would be used to promote special sales events only to customers who live in a specific location: A. Specialty advertising B. Suburban newspapers C. Radio spots D. Utility direct mail
B. Suburban newspapers
200
2. How does promotion benefit customers? A. Causes them to postpone making buying decisions B. Enables them to identify their buying decisions C. Helps them to select appropriate products D. Requires them to spend more on products
C. Helps them to select appropriate products
200
8. Which of the following advertising media offers the easiest means to evaluate the effectiveness of an advertisement: A. Radio B. Newspaper C. Direct mail D. Television
C. Direct mail
200
9. What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper? A. Product promotion B. Institutional advertising C. Free publicity D. Sales promotion
A. Product promotion
300
18. How have technological advancements enhanced a small business's ability to promote its products? A. Most companies need fewer channels to coordinate and carry out promotional activities. B. Small companies now have more money to spend on promotional activities. C. Less time and creativity are required to develop effective promotional campaigns. D. Information can be communicated by more venues, and messages can be customized.
D. Information can be communicated by more venues, and messages can be customized.
300
12. What form of promotion is generally emphasized for complex, technical products sold to industrial users? A. Personal selling B. Sales promotion C. Publicity D. Advertising
B. Sales promotion
300
10. What is an objective of institutional advertising? A. To support personal selling activities B. To demonstrate the organization's role in community affairs C. To introduce new goods or services D. To create customer interest in the company's goods or services.
B. To demonstrate the organization's role in community affairs
300
19. Why are there specific guidelines for advertising to children? A. Research indicated that juvenile offenders watched more advertising on television than the average child. B. Children are impressionable, and the wrong kinds of advertising can affect their development. C. Parents mounted a campaign against advertisers because their children demanded products they saw advertised. D. Children revealed, in focus groups, that while they like watching ads, it doesn't make them behave differently.
B. Children are impressionable, and the wrong kinds of advertising can affect their development.
300
15. What is an example of advertisement stereotyping ? A. A television commercial depicts a woman mopping the kitchen with a new floor cleaner. B. A print ad shows a middle-aged male pouring orange juice for his children. C. A magazine ad campaign presents a variety of people who encourage others to drink milk. D. A well-known athlete records a PSA that emphasizes the importance of continuing education.
A. A television commercial depicts a woman mopping the kitchen with a new floor cleaner.
400
13. How do competing businesses within the same industry usually react to each other's promotional mixes? A. By playing follow the leader B. By reducing their promotional budgets C. By trying not to outdo each other D. By changing distribution channels
A. By playing follow the leader
400
17. What is new technology enabling businesses to create that is impacting the promotion function? A. Personalized premiums B. Attractive commercials C. Publicity campaigns D. Individualized messages
D. Individualized messages
400
20. Which statement is true about regulating international promotional activities? A. Most countries have a system of checks and balances to verify that promotion regulations are fair. B. Businesses must submit all promotional materials to the International Ad Coalition for approval. C. Governments bear the sole responsibility of monitoring promotional materials and regulations. D. A business must understand that the laws governing promotional activities vary by country.
D. A business must understand that the laws governing promotional activities vary by country.
400
16. Which advertising message reinforces the concept of materialism? A. We make this product by hand and use organic materials. B. The government rates our product higher than our competitor's product. C. You can increase your social status by purchasing this product. D. For more information about our line of products, visit our website.
C. You can increase your social status by purchasing this product.
400
14. What is an example of publicity? A. Company news release B. Direct mail C. Billboard D. Company television commercial
A. Company news release
500
21. Which of the following best describes the relationship of promotion and marketing: A. Subsidiary B. Interrelated C. Dependent D. One to one
B. Interrelated
500
11. In which stage of a product's life cycle do promotional activities focus on differences between competing products? A. Introductory B. Growth C. Declining D. Introduction
B. Growth
500
22. What is a benefit to businesses of positive word-of-mouth communication? A. Increased product mix B. Decreased advertising costs C. Increased sales D. Decreased operating expense
C. Increased sales
500
23. What best describes the goal of amplified word-of-mouth? A. Improving the best quality of goods and services the business offers. B. Encouraging customers to provide both positive and negative feedback C. Building loyal relationships with the customers D. Providing information to activists to share with others.
D. Providing information to activists to share with others.
500
24. Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using? A. Mobile marketing B. Organic marketing C. Shill marketing D. Virtual marketing
B. Organic marketing