Show:
Marketing Essentials
Market Research
Advertising Media
Media Measurement
Miscellaneous
100
The function of marketing that involves decisions about how much to charge for products and services
What is pricing?
100
Direct mail is often referred to as this
What is junk mail?
100
Magazines offer this type of edition in different parts of the country
What is regional?
100
A business that specializes in developing ads and ad campaigns for its clients
What is advertising agency?
100
Transit advertising is most popular in this type of area
What is urban area?
200
The fifth "P" in the marketing mix
What is people?
200
The number of times an audience an audience sees or hears an ad is this
What is the frequency?
200
a 30 minute commercial
What is an infomercial?
200
The time period when a network TV or radio audience is the largest
What is prime time?
200
Improving upon a product that is already on the market is part of this marketing function
What is product/service management?
300
Advertising is part of this marketing function
What is promotion?
300
The number of homes or people exposed to an ad is this
What is an audience?
300
Ads that appear in a new browser window when an Internet user first logs on a website
What is pop-up ads?
300
The disadvantage of advertising in a newspaper
What is a short life because people generally throw them away after they read them?
300
gender, geographic location, and income
What are demographics?
400
The amount of money it costs to display or broadcast an ad
What is the media rate?
400
market researchers often ask shoppers to do this to discover their wants and needs
What is respond to surveys?
400
The type of medium an advertiser users depends upon this
What is the market it wants to reach?
400
This is selecting the advertising media, and deciding when and where the ad should appear
What is media planning?
400
When a company focuses its market research and marketing mix strategies on the people most likely to buy its good and services
What is target marketing?
500
Marketers use this to analyze and label their markets
What is demographics?
500
The goal of test marketing a product
What is to collect customers' responses?
500
Factors of media costs
What are the geographic scope of the distribution of an ad, the type of media used to distribute the ad, and the audience that the media will reach?
500
The target audience of newspaper ads
What is a certain geographic area?
500
The last step of product development
What is evaluate customer acceptance?