Branding
A name, term, design, symbol, or combination of these items that identifies a business or product.
What is Brand?
Features which describe the product and can either be seen or touched.
What is Tangible Features?
Item bought on a whim, with very little thought.
What is an Impulse item?
A series of similar products which form a group.
What is a Product Line?
Stage of the product life cycle when sales fall and expenses will be greater than the profit the product makes.The business must decide whether or not it can continue to make product improvements, maintain market share, and extend the life of the product.
What is the Decline stage?
Includes a unique symbol, design element, coloring, or lettering which makes a product or service instantly recognizable.
What is Brand Mark?
This type of features includes services such as warranties and services contracts. These features boost customer confidence and satisfaction.
What is Extended Features?
A type of good which is purchased after a consumer has done a fair amount of research, planning and comparison of brands.
What is a Shopping Product?
The number of items offered within each product line.
Second stage of the product life cycle where a company works to build brand image and market share with hopes of seeing an increase in sales and profits.
What is the Growth Stage?
Representation of a product or service which is recognizable, distinctive, and easily pronounced.
What is Brand Name?
The core of a product; the basic reason(s) people make the purchase, and the benefit(s) or value that is received from each individual customer.
What is Generic Features
Item which is unique or extraordinary, and is sought because of its brand image, quality, unique characteristics, or a customer’s brand loyalty.
What is a Specialty Product?
Term used to describe the number of product lines a business sells.
What is Product Width?
Stage of the product life cycle where sales tend to slow down as the product may have more competition and many consumers in the target market already own the product.
What is the Maturity Stage?
A product or service "identifier" with human form or characteristics. Examples include the Pillsbury Doughboy® and Tony the Tiger®.
What is Trade Character?
A promise, generally issued by a retailer or distributor, that the manufacturer or seller of a product makes regarding the condition and quality of the product.
What is a Warranty?
An umbrella is an example of what type of convenience product?
What is an Emergency Product?
The total number of products a manufacturer, retailer, or any other type of enterprise offers for sale.
What is Product Mix?
First stage of the product life cycle, where companies must create awareness of the product to generate sales.
What is the Introduction Stage?
This is the legal identification of a business, company or division of a corporation.
What is Trade Name?
An agreement between the company and the customer covering the maintenance and servicing of a product; typically used for highly technical products or those which require maintenance.
What is a Service Contract?
Products which are routinely purchased; consumers typically buy items in this category with very little planning. What are the three types of convenience goods?
What are Impulse, Emergency and Staple Products?
A specific brand, model, or size of a product within a product line.
What is a Product Item?
The stages a product goes through during its life: Introduction, Growth, Maturity, Decline.
What is the Product Life Cycle?