Modern Campaigning and Technology
The Media as a Linkage Institution
How Media Shapes Public Opinion, Voter Choice, & Participation
100

Money raised/spent to elect or defeat candidates, influences policy.

Campaign Finance

100

"Media targeting specific audiences or interest groups". What term does this define?

Niche Media

100

An organization that tries to influence public policy and government decisions is an _____ group.

Interest

200

An organization that may spend an unlimited amount of money  on a political campaign as long as spending isn't coordinated with a campaign.

Super PAC

200

Define the term “Watchdog”

The media’s role in investigating and exposing wrongdoing

200

What are the direct efforts by interest groups to persuade government officials to support their policy goals called?

Lobbying

300
2 major concepts connecting to 5.11

1. The role of money in elections

2. Political Action Committees 

3. Citizens United v. FEC

4. Federal Election Campaign Act

300

Explain the media’s role as a linkage institution.

The media sets the agenda through providing political information including news, events, investigative journalism, election coverage, and political commentary.

300

Define 2 Major concepts from 5.13.

1. Functions of Interest groups 

2. Techniques and Strategies 

3. Influence on Policymaking

4. Challenges and Criticisms

400

Explain how the organization finance and strategies of national political campaigns effect the election process.

- Federal legislation and case law around campaign finance demonstrate the ongoing debate on free speech.

- Debates on free speech and elections relating to money and funding

400

Explain 1 major concept from 5.12

1. Media as a linkage institution

2. Media roles (gatekeeper, scorekeeper, watchdog)

3. Agenda setting, and how it’s framed

4. Rise of social media and the fall of traditional news

400

Explain how increasingly diverse choices of media and communication outlets influence political institutions and behavior.

1. Political participation is influenced by media coverage and analysis on political events.

2. The increasing demand for media from ideologically diverse people have led to debates over media bias and impacts of partisan news.

3. The nature of debate and levels of political knowledge among people.

500

In the 2020 presidential election, a Super PAC, (Priorities USA Action), spent millions of dollars on adds in support of Joe Biden. Under what court ruling is this permitted?

Citizens United v. FEC

500

In the early 1970s, Washington Post reporters exposed the Watergate scandal revealing government corruption and leading to Nixon’s resignation. Provide one term this scandal illustrates.

1. Watchdog role

2. Agenda Setting

3. Power of investigative Journalism

500

This organization lobbies for policies benifiting older Americans (ex: Social Security & Medicade), and mobilizes its members to contact lawmakers.

AARP: American Association of Retired Persons