Rhetorical Appeals/Strategies
Credibility
Focus: Trustworthiness, expertise, and shared values with the audience.
Ethos
The person (or entity) delivering the message and their background.
Author
What is a logical fallacy?
Errors in reasoning that undermine the logic of your argument.
Hasty or sweeping generalization
Looking at one person and deciding that the entire group to which that person belongs must be like that person
What is Sartorial Rhetoric?
The "visual language" of clothing and appearance.
Emotion
Focus: Stories, vivid imagery, and appeals to empathy, fear, or joy.
Pathos
The specific group being addressed (needs, values, and knowledge level).
Audience
Ad Hominem
Attacking the person instead of their argument.
"Don't listen to him; he's a jerk!"
Red herring
Switches the focus from the original argument presented.
A man wearing a lab coat shows_______ through sartorial rhetoric.
Ethos, pathos, or logos?
Logic
Focus: Facts, statistics, data, and "if-then" reasoning.
Logos
What the author wants the audience to do or believe after the interaction.
Goal
Straw Man
Misrepresenting someone’s argument to make it easier to attack.
"You want to lower the budget? You must hate the poor."
Misleading statistic
Uses a fact in isolation.
What kind of rhetoric do influencers use?
Persuasive rhetoric
What is wrong that motivates the author, the trigger
Exigence
Slippery Slope
Claiming one small step will lead to a chain of disastrous events.
"If we let students use AI, eventually they’ll forget how to read."
Equivocation
The changing of a word’s meaning in the course of an argument.
What 3 things are important to pay attention to when doing a rhetorical analysis on an influencer apology video?
Setting, Physical Appearance, and Color palette
False Dilemma
Presenting only two choices when more exist.
"Either you're with us, or you're with the enemy."
What is political rhetoric?
The specialized use of language, symbols, and strategy by politicians, activists, or governments to persuade an audience and exercise power.