A new creation or discovery.
Invention
The act of making a product known to potential buyers.
Advertising
Something that is easily recognized.
Recognizable
An idea that is excellent and promising.
Great idea
The result or consequence of an action.
Effect
A major discovery or development that changes the game.
Breakthrough
The group of people a product is aimed at.
Target audience
The process of determining the cost of something.
Pricing
To put an idea into action.
Implement
To have an influence on something.
Affect
To completely change something by introducing something new.
Revolutionise
A phrase used to make a product memorable.
Slogan
To have power or influence over something.
Dominate
An idea that is unusual or strange.
Bizarre
Something that is important or crucial.
Vital
Something that is clever or highly intelligent.
Genius
To support or approve a product publicly.
Endorse
To identify an opportunity in the market.
See a gap in
An idea that is not very practical or useful.
Not very effective
To cause damage or injury.
Harm
The process of thinking of new ideas, often in a group.
Brainstorming
An idea that spreads quickly and widely.
Viral idea
To move something forward or help it progress.
Promote
To decide not to use an idea.
Cross out
To decrease or lessen something.
Reduce