Multi-Store Memory Model
Encoding
Forgetting and Retrieval
(Un)Reliable Memories
Memory Concepts
100

Sensory memory:

Iconic

Echoic 

-Everything you see, lasts 1-3 sec

-Everything you hear, 1-3 seconds 

(Storage #1)

100

Spacing Effect

Memory Palace

-The tendency for distributed study or practice to yield better long-term retention than through mass study or practice 

-A memory palace is a mnemonic technique used to improve memory retention and recall. It involves mentally placing information to be remembered in specific locations within an imagined physical space and then mentally "walking" through that space to retrieve the information when needed. 

100

Proactive interference

Retroactive interference

-Something you learned earlier disrupts your recall of something you experience later

-New info disrupting recall of information you learned in the past

100

Flashbulb memory

A clear memory of an emotionally significant moment or event. Amygdala release proteins and boosts activity

100

Hippocampus 

Long-term potentiation 

-A neural center that is located in the limbic system; helps process explicit memories for storage. Left hippocampus damage can cause difficulty remembering verbal information. Right hippocampus damage can cause difficulty recalling visual designs and locations

-An increase in a synapse’s firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.

200

Working memory (short-term memory)

(After attention is given to sensory memory) Activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten; limited- can hold 5-7 pieces of info, lasts about 30 sec

200

Rehearsal

Chunking

-The conscious repetition of information, either to maintain it in consciousness or to encode it for storage

-Organizing items into familiar, manageable units often occurs automatically

200

Retrograde amnesia

Anterograde amnesia

-Forgetting old memories after a brain injury but being able to make new ones 

-Not being able to make new memories after a brain injury but retaining old memories 

200

Repression

In psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety arousing thoughts, feelings, and memories

200

Connectionism 

Views memories as emerging from interconnected neural networks

300

Long-term memory:

Explicit memory

Implicit memory

(After effortful processing/practice/rehearsal is given to working memory) Lasts forever

-Facts (semantic memory), events (episodic memory), memories that can be brought back to conscious thinking (in the hippocampus)

-Retention independent of conscious recollection; implicit memories include motor skills (procedural memory) (in the cerebellum)


300

Mnemonics

Peg-Word 

-Memory aids, especially those techniques that use vivid imagery and organizational devices (acronyms)

-A method of memorizing where each item in a list is said to be related to a pair of numbers and words; hooking words onto numbers for instance

300

Infantile amnesia

Ebbinghaus forgetting curve

-Infants cannot build long-term memories unless they are 4-5 years old because that is how long it takes for the hippocampus to become fully developed (responsible for storing explicit memories)

-We forget a lot of things we learn right away but forgetting levels off after a certain amount of time goes by (rapidly but then levels off)

300

Misinformation effect

Source amnesia

-Incorporating misleading information into one’s memory of an event

-Attributing to the wrong source an event we have experienced, heard about, read about, or imagined 

300

Recall

A measure of memory in which the person must retrieve information learned earlier, such as on a fill-in-the-line black test

400

Effortful processing

Automatic processing

-Encoding that requires attention + conscious effort; gaining more experience makes a skill more autonomic; produces durable and accessible memories

-Unconscious encoding of incidental information; such as space, time, frequency,and of well-learned information, such as word meanings

400

Storylines

Personalization

-We can remember things better if it's in a storyline since our brains are better at remembering stories

-The idea that we remember things that are personal to us; can help by connecting a concept you need to learn to a personal experience 

400

Serial position effect

Our tendency to recall the first item (primary effect) first and the last item (recency effect) in a list

400

Elizabeth Loftus car crash experiment

The usage of different verbs when framing the question of asking the participants how fast the cars went activates different schemas that have different sense of meaning (memory is flexible)
400

Recognition

A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-line black test

500

Encoding

Semantic encoding 

-The processing of information into the memory system- for example, by extracting memory, getting information into our brain 

-The encoding of meaning, including the meaning of words; long-term memory involving recollection or memory of basic facts

500

Deep processing

Shallow processing

-When we make meaningful conscious attempts to
remember information using specific techniques that allow us to effectively store information. 

-When we use techniques to process
information that are not effective at storing information. 

500

State-dependent memory

Mood-dependent memory

Context-dependent memory


-A state that the retrieval of recently obtained information may be potential if the subject exists in a similar physiological situation as for the period of the encoding stage

-The tendency to recall experiences that are consistent one’s current good or bad mood

-A theory that suggests that information is optimally remembered when it is recalled in the same place in which it was initially learned 

500

Reconstructive memory

-Memories that add details not part of the actual event or omit details that were

500
Priming

The activation, often unconsciously, of particular associations in memory